#BD2964#BD2964

#BD2964 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.5% C 0.187 H 2.4°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD2964
RGB	rgb(189, 41, 100)
HSL	hsl(336, 64%, 45%)
HSV	hsv(336, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 47.1%, 25.9%)
CIE-LAB	lab(43.25, 60.98, 2.78)
CIE-LCH	lch(43.25, 61.05, 2.61°)
OKLab	oklab(53.53% 0.1871 0.0078)
OKLCH	oklch(53.53% 0.187 2.4)
XYZ	xyz(24.0815, 13.3281, 13.3586)
Luminance	0.1333 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2964 #29BD82

analogous

#BD29AE #BD2964 #BD3829

triadic

#BD2964 #64BD29 #2964BD

tetradic

#BD2964 #AEBD29 #29BD82 #3829BD

square

#BD2964 #AEBD29 #29BD82 #3829BD

split-complementary

#BD2964 #29BD38 #29AEBD

monochromatic

#58132F #8B1E49 #BD2964 #D84B83 #E37DA6

Accessibility & contrast

On white

5.73

#BD2964 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD2964 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2964

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2964	#FFFFFF	#000000	##FFFFFF
##BD2964	1.00	5.73	3.67	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5465

Deuteranopia (green-blind)

#757061

Tritanopia (blue-blind)

#CE0043

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2964;
/* rgb */ color: rgb(189, 41, 100);
/* oklch */ color: oklch(53.5% 0.187 2.4);

Tailwind

colors: {
  custom: {
    50: '#d7728f',
    500: '#bd2964',
    950: '#000000',
  },
}

SCSS

$custom: #bd2964;
$custom-light: #d7728f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2964",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 100
  },
  "hsl": {
    "h": 336.081,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53528,
    "c": 0.18725,
    "h": 2.4
  },
  "luminance": 0.13325
}

Semantic roles & 50–950 ramp

primary

#BD2964

secondary

#77CBA9

accent

#E7A540

background

#FEF7F8

surface

#FCEDF0

border

#D5C8CB

text

#16090C

muted

#847B7D

Preview Lab

Preview with #BD2964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →