#BD2954#BD2954
#BD2954 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.1% C 0.184 H 9.7°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2954 |
|---|---|
| RGB | rgb(189, 41, 84) |
| HSL | hsl(343, 64%, 45%) |
| HSV | hsv(343, 78%, 74%) |
| CMYK | cmyk(0%, 78.3%, 55.6%, 25.9%) |
| CIE-LAB | lab(42.84, 59.69, 12.20) |
| CIE-LCH | lch(42.84, 60.92, 11.55°) |
| OKLab | oklab(53.08% 0.1812 0.0308) |
| OKLCH | oklch(53.08% 0.184 9.7) |
| XYZ | xyz(23.3817, 13.0482, 9.6731) |
| Luminance | 0.1305 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Ruby
#CA0147
ΔE00 4.04
Deep Pink
#CB0162
ΔE00 4.80
Purplish Red
#B0054B
ΔE00 4.84
Light Burgundy
#A8415B
ΔE00 4.85
Raspberry (survey)
#B00149
ΔE00 4.94
Dark Rose
#B5485D
ΔE00 5.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2954 #29BD92
analogous
#BD299E #BD2954 #BD4829
triadic
#BD2954 #54BD29 #2954BD
tetradic
#BD2954 #9EBD29 #29BD92 #4829BD
square
#BD2954 #9EBD29 #29BD92 #4829BD
split-complementary
#BD2954 #29BD48 #299EBD
monochromatic
#581327 #8B1E3E #BD2954 #D84B74 #E37D9B
Accessibility & contrast
On white
5.82
#BD2954 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.61
#BD2954 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2954
5.82:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2954 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2954 | 1.00 | 5.82 | 3.61 | 5.82 |
| #FFFFFF | 5.82 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.82 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#515255
Deuteranopia (green-blind)
#777050
Tritanopia (blue-blind)
#CF003C
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2954; /* rgb */ color: rgb(189, 41, 84); /* oklch */ color: oklch(53.1% 0.184 9.7);
Tailwind
colors: {
custom: {
50: '#d87183',
500: '#bd2954',
950: '#000000',
},
}SCSS
$custom: #bd2954; $custom-light: #d87183; $custom-dark: #000000;
JSON
{
"hex": "#bd2954",
"rgb": {
"r": 189,
"g": 41,
"b": 84
},
"hsl": {
"h": 342.568,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.53084,
"c": 0.18384,
"h": 9.7
},
"luminance": 0.13045
}Semantic roles & 50–950 ramp
primary
#BD2954
secondary
#77CBB3
accent
#E7B740
background
#FEF7F8
surface
#FCEDEF
border
#D5C8CA
text
#16090A
muted
#847B7C