#BD294E#BD294E

#BD294E is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.9% C 0.183 H 12.3°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD294E
RGB	rgb(189, 41, 78)
HSL	hsl(345, 64%, 45%)
HSV	hsv(345, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 58.7%, 25.9%)
CIE-LAB	lab(42.70, 59.27, 15.77)
CIE-LCH	lch(42.70, 61.33, 14.90°)
OKLab	oklab(52.94% 0.1789 0.0391)
OKLCH	oklch(52.94% 0.183 12.3)
XYZ	xyz(23.1567, 12.9582, 8.4881)
Luminance	0.1295 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD294E #29BD98

analogous

#BD2998 #BD294E #BD4E29

triadic

#BD294E #4EBD29 #294EBD

tetradic

#BD294E #98BD29 #29BD98 #4E29BD

square

#BD294E #98BD29 #29BD98 #4E29BD

split-complementary

#BD294E #29BD4E #2998BD

monochromatic

#581324 #8B1E39 #BD294E #D84B6E #E37D97

Accessibility & contrast

On white

5.85

#BD294E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#BD294E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD294E

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD294E	#FFFFFF	#000000	##FFFFFF
##BD294E	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514E

Deuteranopia (green-blind)

#78704A

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd294e;
/* rgb */ color: rgb(189, 41, 78);
/* oklch */ color: oklch(52.9% 0.183 12.3);

Tailwind

colors: {
  custom: {
    50: '#d8717f',
    500: '#bd294e',
    950: '#000000',
  },
}

SCSS

$custom: #bd294e;
$custom-light: #d8717f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd294e",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 78
  },
  "hsl": {
    "h": 345,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.5294,
    "c": 0.18313,
    "h": 12.3
  },
  "luminance": 0.12955
}

Semantic roles & 50–950 ramp

primary

#BD294E

secondary

#77CBB6

accent

#E7BE40

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD294E

Body copy rendered with the generated semantic roles for this colour.

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