#BD294B#BD294B

#BD294B is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.9% C 0.183 H 13.6°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD294B
RGB	rgb(189, 41, 75)
HSL	hsl(346, 64%, 45%)
HSV	hsv(346, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 60.3%, 25.9%)
CIE-LAB	lab(42.64, 59.07, 17.56)
CIE-LCH	lch(42.64, 61.62, 16.56°)
OKLab	oklab(52.87% 0.1777 0.0431)
OKLCH	oklch(52.87% 0.183 13.6)
XYZ	xyz(23.0516, 12.9161, 7.9345)
Luminance	0.1291 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD294B #29BD9B

analogous

#BD2995 #BD294B #BD5129

triadic

#BD294B #4BBD29 #294BBD

tetradic

#BD294B #95BD29 #29BD9B #5129BD

square

#BD294B #95BD29 #29BD9B #5129BD

split-complementary

#BD294B #29BD51 #2995BD

monochromatic

#581323 #8B1E37 #BD294B #D84B6C #E37D95

Accessibility & contrast

On white

5.86

#BD294B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#BD294B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD294B

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD294B	#FFFFFF	#000000	##FFFFFF
##BD294B	1.00	5.86	3.58	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514B

Deuteranopia (green-blind)

#797047

Tritanopia (blue-blind)

#CF0038

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd294b;
/* rgb */ color: rgb(189, 41, 75);
/* oklch */ color: oklch(52.9% 0.183 13.6);

Tailwind

colors: {
  custom: {
    50: '#d8717d',
    500: '#bd294b',
    950: '#000000',
  },
}

SCSS

$custom: #bd294b;
$custom-light: #d8717d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd294b",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 75
  },
  "hsl": {
    "h": 346.216,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52872,
    "c": 0.18289,
    "h": 13.6
  },
  "luminance": 0.12913
}

Semantic roles & 50–950 ramp

primary

#BD294B

secondary

#77CBB8

accent

#E7C140

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD294B

Body copy rendered with the generated semantic roles for this colour.

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