#BD2949#BD2949

#BD2949 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.8% C 0.183 H 14.5°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD2949
RGB	rgb(189, 41, 73)
HSL	hsl(347, 64%, 45%)
HSV	hsv(347, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 61.4%, 25.9%)
CIE-LAB	lab(42.60, 58.94, 18.75)
CIE-LCH	lch(42.60, 61.85, 17.65°)
OKLab	oklab(52.83% 0.177 0.0458)
OKLCH	oklch(52.83% 0.183 14.5)
XYZ	xyz(22.9842, 12.8892, 7.5797)
Luminance	0.1289 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2949 #29BD9D

analogous

#BD2993 #BD2949 #BD5329

triadic

#BD2949 #49BD29 #2949BD

tetradic

#BD2949 #93BD29 #29BD9D #5329BD

square

#BD2949 #93BD29 #29BD9D #5329BD

split-complementary

#BD2949 #29BD53 #2993BD

monochromatic

#581322 #8B1E36 #BD2949 #D84B6A #E37D93

Accessibility & contrast

On white

5.87

#BD2949 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#BD2949 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2949

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2949	#FFFFFF	#000000	##FFFFFF
##BD2949	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535149

Deuteranopia (green-blind)

#797045

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2949;
/* rgb */ color: rgb(189, 41, 73);
/* oklch */ color: oklch(52.8% 0.183 14.5);

Tailwind

colors: {
  custom: {
    50: '#d8717b',
    500: '#bd2949',
    950: '#000000',
  },
}

SCSS

$custom: #bd2949;
$custom-light: #d8717b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2949",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 73
  },
  "hsl": {
    "h": 347.027,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52829,
    "c": 0.18278,
    "h": 14.5
  },
  "luminance": 0.12886
}

Semantic roles & 50–950 ramp

primary

#BD2949

secondary

#77CBB9

accent

#E7C340

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2949

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →