#BD291E#BD291E

#BD291E is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.2% C 0.186 H 29.3°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#BD291E
RGB	rgb(189, 41, 30)
HSL	hsl(4, 73%, 43%)
HSV	hsv(4, 84%, 74%)
CMYK	cmyk(0%, 78.3%, 84.1%, 25.9%)
CIE-LAB	lab(42.00, 57.06, 43.30)
CIE-LCH	lch(42.00, 71.63, 37.19°)
OKLab	oklab(52.2% 0.162 0.0909)
OKLCH	oklch(52.2% 0.186 29.3)
XYZ	xyz(22.0163, 12.5020, 2.4819)
Luminance	0.1250 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD291E #1EB2BD

analogous

#BD1E62 #BD291E #BD781E

triadic

#BD291E #1EBD29 #291EBD

tetradic

#BD291E #62BD1E #1EB2BD #781EBD

square

#BD291E #62BD1E #1EB2BD #781EBD

split-complementary

#BD291E #1EBD78 #1E62BD

monochromatic

#53120D #881E16 #BD291E #E04439 #E8766D

Accessibility & contrast

On white

6.00

#BD291E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#BD291E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD291E

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD291E	#FFFFFF	#000000	##FFFFFF
##BD291E	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584E1A

Deuteranopia (green-blind)

#7C6F15

Tritanopia (blue-blind)

#D10028

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd291e;
/* rgb */ color: rgb(189, 41, 30);
/* oklch */ color: oklch(52.2% 0.186 29.3);

Tailwind

colors: {
  custom: {
    50: '#db705c',
    500: '#bd291e',
    950: '#000000',
  },
}

SCSS

$custom: #bd291e;
$custom-light: #db705c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd291e",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 30
  },
  "hsl": {
    "h": 4.151,
    "s": 72.603,
    "l": 42.941
  },
  "oklch": {
    "l": 0.522,
    "c": 0.18573,
    "h": 29.3
  },
  "luminance": 0.12498
}

Semantic roles & 50–950 ramp

primary

#BD291E

secondary

#69C7CE

accent

#E3EF38

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170804

muted

#857B79

Preview Lab

Preview with #BD291E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →