#BD2877#BD2877

#BD2877 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 54.1% C 0.195 H 353.8°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD2877
RGB	rgb(189, 40, 119)
HSL	hsl(328, 65%, 45%)
HSV	hsv(328, 79%, 74%)
CMYK	cmyk(0%, 78.8%, 37%, 25.9%)
CIE-LAB	lab(43.76, 63.11, -8.27)
CIE-LCH	lch(43.76, 63.65, 352.53°)
OKLab	oklab(54.1% 0.194 -0.0211)
OKLCH	oklch(54.1% 0.195 353.8)
XYZ	xyz(25.0765, 13.6715, 18.7675)
Luminance	0.1367 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2877 #28BD6E

analogous

#B928BD #BD2877 #BD282C

triadic

#BD2877 #77BD28 #2877BD

tetradic

#BD2877 #BDB928 #28BD6E #282CBD

square

#BD2877 #BDB928 #28BD6E #282CBD

split-complementary

#BD2877 #2CBD28 #28BDB9

monochromatic

#581337 #8A1D57 #BD2877 #D94A95 #E37CB3

Accessibility & contrast

On white

5.62

#BD2877 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD2877 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2877

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2877	#FFFFFF	#000000	##FFFFFF
##BD2877	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465679

Deuteranopia (green-blind)

#707174

Tritanopia (blue-blind)

#CC144C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2877;
/* rgb */ color: rgb(189, 40, 119);
/* oklch */ color: oklch(54.1% 0.195 353.8);

Tailwind

colors: {
  custom: {
    50: '#d6729e',
    500: '#bd2877',
    950: '#000000',
  },
}

SCSS

$custom: #bd2877;
$custom-light: #d6729e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2877",
  "rgb": {
    "r": 189,
    "g": 40,
    "b": 119
  },
  "hsl": {
    "h": 328.188,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54095,
    "c": 0.19509,
    "h": 353.8
  },
  "luminance": 0.13668
}

Semantic roles & 50–950 ramp

primary

#BD2877

secondary

#75CB9E

accent

#E88F40

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2877

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →