#BD2874#BD2874

#BD2874 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 54.0% C 0.194 H 355.1°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD2874
RGB	rgb(189, 40, 116)
HSL	hsl(329, 65%, 45%)
HSV	hsv(329, 79%, 74%)
CMYK	cmyk(0%, 78.8%, 38.6%, 25.9%)
CIE-LAB	lab(43.65, 62.80, -6.57)
CIE-LCH	lch(43.65, 63.14, 354.02°)
OKLab	oklab(53.99% 0.1931 -0.0165)
OKLCH	oklch(53.99% 0.194 355.1)
XYZ	xyz(24.8992, 13.6005, 17.8336)
Luminance	0.1360 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2874 #28BD71

analogous

#BC28BD #BD2874 #BD2829

triadic

#BD2874 #74BD28 #2874BD

tetradic

#BD2874 #BDBC28 #28BD71 #2829BD

square

#BD2874 #BDBC28 #28BD71 #2829BD

split-complementary

#BD2874 #29BD28 #28BDBC

monochromatic

#581336 #8A1D55 #BD2874 #D94A93 #E37CB1

Accessibility & contrast

On white

5.65

#BD2874 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD2874 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2874

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2874	#FFFFFF	#000000	##FFFFFF
##BD2874	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485676

Deuteranopia (green-blind)

#717171

Tritanopia (blue-blind)

#CC114B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2874;
/* rgb */ color: rgb(189, 40, 116);
/* oklch */ color: oklch(54.0% 0.194 355.1);

Tailwind

colors: {
  custom: {
    50: '#d6729c',
    500: '#bd2874',
    950: '#000000',
  },
}

SCSS

$custom: #bd2874;
$custom-light: #d6729c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2874",
  "rgb": {
    "r": 189,
    "g": 40,
    "b": 116
  },
  "hsl": {
    "h": 329.396,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53985,
    "c": 0.19381,
    "h": 355.1
  },
  "luminance": 0.13597
}

Semantic roles & 50–950 ramp

primary

#BD2874

secondary

#75CBA0

accent

#E89240

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →