#BD2778#BD2778

#BD2778 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 54.1% C 0.196 H 353.3°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD2778
RGB	rgb(189, 39, 120)
HSL	hsl(328, 66%, 45%)
HSV	hsv(328, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 36.5%, 25.9%)
CIE-LAB	lab(43.70, 63.49, -8.98)
CIE-LCH	lch(43.70, 64.12, 351.95°)
OKLab	oklab(54.06% 0.1951 -0.023)
OKLCH	oklch(54.06% 0.196 353.3)
XYZ	xyz(25.1036, 13.6291, 19.0744)
Luminance	0.1363 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2778 #27BD6C

analogous

#B727BD #BD2778 #BD272D

triadic

#BD2778 #78BD27 #2778BD

tetradic

#BD2778 #BDB727 #27BD6C #272DBD

square

#BD2778 #BDB727 #27BD6C #272DBD

split-complementary

#BD2778 #2DBD27 #27BDB7

monochromatic

#581238 #8A1D58 #BD2778 #D94896 #E47BB3

Accessibility & contrast

On white

5.64

#BD2778 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD2778 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2778

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2778	#FFFFFF	#000000	##FFFFFF
##BD2778	1.00	5.64	3.73	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#45567A

Deuteranopia (green-blind)

#707175

Tritanopia (blue-blind)

#CC134D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2778;
/* rgb */ color: rgb(189, 39, 120);
/* oklch */ color: oklch(54.1% 0.196 353.3);

Tailwind

colors: {
  custom: {
    50: '#d6729f',
    500: '#bd2778',
    950: '#000000',
  },
}

SCSS

$custom: #bd2778;
$custom-light: #d6729f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2778",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 120
  },
  "hsl": {
    "h": 327.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54061,
    "c": 0.19645,
    "h": 353.3
  },
  "luminance": 0.13626
}

Semantic roles & 50–950 ramp

primary

#BD2778

secondary

#74CC9C

accent

#E98D3F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2778

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →