#BD2777#BD2777

#BD2777 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 54.0% C 0.196 H 353.7°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD2777
RGB	rgb(189, 39, 119)
HSL	hsl(328, 66%, 45%)
HSV	hsv(328, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 37%, 25.9%)
CIE-LAB	lab(43.66, 63.38, -8.42)
CIE-LCH	lch(43.66, 63.94, 352.43°)
OKLab	oklab(54.02% 0.1948 -0.0215)
OKLCH	oklch(54.02% 0.196 353.7)
XYZ	xyz(25.0432, 13.6049, 18.7564)
Luminance	0.1360 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2777 #27BD6D

analogous

#B827BD #BD2777 #BD272C

triadic

#BD2777 #77BD27 #2777BD

tetradic

#BD2777 #BDB827 #27BD6D #272CBD

square

#BD2777 #BDB827 #27BD6D #272CBD

split-complementary

#BD2777 #2CBD27 #27BDB8

monochromatic

#581237 #8A1D57 #BD2777 #D94895 #E47BB3

Accessibility & contrast

On white

5.64

#BD2777 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD2777 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2777

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2777	#FFFFFF	#000000	##FFFFFF
##BD2777	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465679

Deuteranopia (green-blind)

#707174

Tritanopia (blue-blind)

#CC124C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2777;
/* rgb */ color: rgb(189, 39, 119);
/* oklch */ color: oklch(54.0% 0.196 353.7);

Tailwind

colors: {
  custom: {
    50: '#d6729e',
    500: '#bd2777',
    950: '#000000',
  },
}

SCSS

$custom: #bd2777;
$custom-light: #d6729e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2777",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 119
  },
  "hsl": {
    "h": 328,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54024,
    "c": 0.19601,
    "h": 353.7
  },
  "luminance": 0.13602
}

Semantic roles & 50–950 ramp

primary

#BD2777

secondary

#74CC9D

accent

#E98E3F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →