#BD2777#BD2777

#BD2777 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 54.0% C 0.196 H 353.7°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX#BD2777
RGBrgb(189, 39, 119)
HSLhsl(328, 66%, 45%)
HSVhsv(328, 79%, 74%)
CMYKcmyk(0%, 79.4%, 37%, 25.9%)
CIE-LABlab(43.66, 63.38, -8.42)
CIE-LCHlch(43.66, 63.94, 352.43°)
OKLaboklab(54.02% 0.1948 -0.0215)
OKLCHoklch(54.02% 0.196 353.7)
XYZxyz(25.0432, 13.6049, 18.7564)
Luminance0.1360 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD2777 #27BD6D
analogous
#B827BD #BD2777 #BD272C
triadic
#BD2777 #77BD27 #2777BD
tetradic
#BD2777 #BDB827 #27BD6D #272CBD
square
#BD2777 #BDB827 #27BD6D #272CBD
split-complementary
#BD2777 #2CBD27 #27BDB8
monochromatic
#581237 #8A1D57 #BD2777 #D94895 #E47BB3

Accessibility & contrast

On white

5.64
#BD2777 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.72
#BD2777 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2777
5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD2777#FFFFFF#000000##FFFFFF
##BD27771.005.643.725.64
#FFFFFF5.641.0021.001.00
#0000003.7221.001.0021.00
##FFFFFF5.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#465679
Deuteranopia (green-blind)
#707174
Tritanopia (blue-blind)
#CC124C
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #bd2777;
/* rgb */ color: rgb(189, 39, 119);
/* oklch */ color: oklch(54.0% 0.196 353.7);
Tailwind
colors: {
  custom: {
    50: '#d6729e',
    500: '#bd2777',
    950: '#000000',
  },
}
SCSS
$custom: #bd2777;
$custom-light: #d6729e;
$custom-dark: #000000;
JSON
{
  "hex": "#bd2777",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 119
  },
  "hsl": {
    "h": 328,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54024,
    "c": 0.19601,
    "h": 353.7
  },
  "luminance": 0.13602
}

Semantic roles & 50–950 ramp

primary
#BD2777
secondary
#74CC9D
accent
#E98E3F
background
#FDF7F9
surface
#FBEDF2
border
#D4C8CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD2777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD2777 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva