#BD2771#BD2771

#BD2771 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.194 H 356.3°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD2771
RGB	rgb(189, 39, 113)
HSL	hsl(330, 66%, 45%)
HSV	hsv(330, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 40.2%, 25.9%)
CIE-LAB	lab(43.46, 62.77, -5.01)
CIE-LCH	lch(43.46, 62.97, 355.44°)
OKLab	oklab(53.81% 0.1931 -0.0124)
OKLCH	oklch(53.81% 0.194 356.3)
XYZ	xyz(24.6942, 13.4653, 16.9183)
Luminance	0.1346 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2771 #27BD73

analogous

#BD27BC #BD2771 #BD2827

triadic

#BD2771 #71BD27 #2771BD

tetradic

#BD2771 #BCBD27 #27BD73 #2827BD

square

#BD2771 #BCBD27 #27BD73 #2827BD

split-complementary

#BD2771 #27BD28 #27BCBD

monochromatic

#581234 #8A1D53 #BD2771 #D94890 #E47BAF

Accessibility & contrast

On white

5.69

#BD2771 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD2771 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2771

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2771	#FFFFFF	#000000	##FFFFFF
##BD2771	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485573

Deuteranopia (green-blind)

#72716E

Tritanopia (blue-blind)

#CD0B49

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2771;
/* rgb */ color: rgb(189, 39, 113);
/* oklch */ color: oklch(53.8% 0.194 356.3);

Tailwind

colors: {
  custom: {
    50: '#d67299',
    500: '#bd2771',
    950: '#000000',
  },
}

SCSS

$custom: #bd2771;
$custom-light: #d67299;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2771",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 113
  },
  "hsl": {
    "h": 330.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53807,
    "c": 0.19351,
    "h": 356.3
  },
  "luminance": 0.13462
}

Semantic roles & 50–950 ramp

primary

#BD2771

secondary

#74CCA0

accent

#E9953F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →