#BD274C#BD274C

#BD274C is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.7% C 0.185 H 12.9°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD274C
RGB	rgb(189, 39, 76)
HSL	hsl(345, 66%, 45%)
HSV	hsv(345, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 59.8%, 25.9%)
CIE-LAB	lab(42.45, 59.71, 16.69)
CIE-LCH	lch(42.45, 62.00, 15.61°)
OKLab	oklab(52.74% 0.18 0.0412)
OKLCH	oklch(52.74% 0.185 12.9)
XYZ	xyz(23.0187, 12.7951, 8.0937)
Luminance	0.1279 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD274C #27BD98

analogous

#BD2797 #BD274C #BD4D27

triadic

#BD274C #4CBD27 #274CBD

tetradic

#BD274C #97BD27 #27BD98 #4D27BD

square

#BD274C #97BD27 #27BD98 #4D27BD

split-complementary

#BD274C #27BD4D #2797BD

monochromatic

#581223 #8A1D38 #BD274C #D9486C #E47B95

Accessibility & contrast

On white

5.90

#BD274C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#BD274C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD274C

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD274C	#FFFFFF	#000000	##FFFFFF
##BD274C	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514C

Deuteranopia (green-blind)

#786F48

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd274c;
/* rgb */ color: rgb(189, 39, 76);
/* oklch */ color: oklch(52.7% 0.185 12.9);

Tailwind

colors: {
  custom: {
    50: '#d8707d',
    500: '#bd274c',
    950: '#000000',
  },
}

SCSS

$custom: #bd274c;
$custom-light: #d8707d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd274c",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 76
  },
  "hsl": {
    "h": 345.2,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52743,
    "c": 0.18464,
    "h": 12.9
  },
  "luminance": 0.12792
}

Semantic roles & 50–950 ramp

primary

#BD274C

secondary

#74CCB6

accent

#E9BF3F

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD274C

Body copy rendered with the generated semantic roles for this colour.

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