#BD274A#BD274A

#BD274A is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.7% C 0.184 H 13.7°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD274A
RGB	rgb(189, 39, 74)
HSL	hsl(346, 66%, 45%)
HSV	hsv(346, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 60.8%, 25.9%)
CIE-LAB	lab(42.41, 59.58, 17.88)
CIE-LCH	lch(42.41, 62.21, 16.71°)
OKLab	oklab(52.7% 0.1792 0.0438)
OKLCH	oklch(52.7% 0.184 13.7)
XYZ	xyz(22.9502, 12.7677, 7.7332)
Luminance	0.1276 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD274A #27BD9A

analogous

#BD2795 #BD274A #BD4F27

triadic

#BD274A #4ABD27 #274ABD

tetradic

#BD274A #95BD27 #27BD9A #4F27BD

square

#BD274A #95BD27 #27BD9A #4F27BD

split-complementary

#BD274A #27BD4F #2795BD

monochromatic

#581222 #8A1D36 #BD274A #D9486A #E47B93

Accessibility & contrast

On white

5.91

#BD274A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#BD274A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD274A

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD274A	#FFFFFF	#000000	##FFFFFF
##BD274A	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52504A

Deuteranopia (green-blind)

#786F46

Tritanopia (blue-blind)

#CF0036

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd274a;
/* rgb */ color: rgb(189, 39, 74);
/* oklch */ color: oklch(52.7% 0.184 13.7);

Tailwind

colors: {
  custom: {
    50: '#d8707c',
    500: '#bd274a',
    950: '#000000',
  },
}

SCSS

$custom: #bd274a;
$custom-light: #d8707c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd274a",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 74
  },
  "hsl": {
    "h": 346,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52699,
    "c": 0.18449,
    "h": 13.7
  },
  "luminance": 0.12764
}

Semantic roles & 50–950 ramp

primary

#BD274A

secondary

#74CCB7

accent

#E9C13F

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD274A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →