#BD2748#BD2748

#BD2748 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.7% C 0.184 H 14.6°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#BD2748
RGB	rgb(189, 39, 72)
HSL	hsl(347, 66%, 45%)
HSV	hsv(347, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 61.9%, 25.9%)
CIE-LAB	lab(42.37, 59.45, 19.08)
CIE-LCH	lch(42.37, 62.44, 17.79°)
OKLab	oklab(52.66% 0.1784 0.0465)
OKLCH	oklch(52.66% 0.184 14.6)
XYZ	xyz(22.8839, 12.7412, 7.3840)
Luminance	0.1274 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2748 #27BD9C

analogous

#BD2793 #BD2748 #BD5127

triadic

#BD2748 #48BD27 #2748BD

tetradic

#BD2748 #93BD27 #27BD9C #5127BD

square

#BD2748 #93BD27 #27BD9C #5127BD

split-complementary

#BD2748 #27BD51 #2793BD

monochromatic

#581221 #8A1D35 #BD2748 #D94868 #E47B92

Accessibility & contrast

On white

5.92

#BD2748 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#BD2748 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2748

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2748	#FFFFFF	#000000	##FFFFFF
##BD2748	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535048

Deuteranopia (green-blind)

#796F44

Tritanopia (blue-blind)

#CF0035

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd2748;
/* rgb */ color: rgb(189, 39, 72);
/* oklch */ color: oklch(52.7% 0.184 14.6);

Tailwind

colors: {
  custom: {
    50: '#d8707a',
    500: '#bd2748',
    950: '#000000',
  },
}

SCSS

$custom: #bd2748;
$custom-light: #d8707a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2748",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 72
  },
  "hsl": {
    "h": 346.8,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52656,
    "c": 0.18437,
    "h": 14.6
  },
  "luminance": 0.12738
}

Semantic roles & 50–950 ramp

primary

#BD2748

secondary

#74CCB8

accent

#E9C33F

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →