#BD2736#BD2736
#BD2736 is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.3% C 0.185 H 21.7°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2736 |
|---|---|
| RGB | rgb(189, 39, 54) |
| HSL | hsl(354, 66%, 45%) |
| HSV | hsv(354, 79%, 74%) |
| CMYK | cmyk(0%, 79.4%, 71.4%, 25.9%) |
| CIE-LAB | lab(42.06, 58.49, 29.79) |
| CIE-LCH | lch(42.06, 65.64, 26.99°) |
| OKLab | oklab(52.33% 0.1715 0.0684) |
| OKLCH | oklch(52.33% 0.185 21.7) |
| XYZ | xyz(22.3802, 12.5397, 4.7313) |
| Luminance | 0.1254 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.95
Lipstick Red
#C0022F
ΔE00 2.39
Cherry (survey)
#CF0234
ΔE00 3.12
Dull Red
#BB3F3F
ΔE00 3.74
Rose Red
#BE013C
ΔE00 4.84
Firebrick
#B22222
ΔE00 5.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2736 #27BDAE
analogous
#BD2781 #BD2736 #BD6327
triadic
#BD2736 #36BD27 #2736BD
tetradic
#BD2736 #81BD27 #27BDAE #6327BD
square
#BD2736 #81BD27 #27BDAE #6327BD
split-complementary
#BD2736 #27BD63 #2781BD
monochromatic
#581219 #8A1D28 #BD2736 #D94856 #E47B85
Accessibility & contrast
On white
5.99
#BD2736 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#BD2736 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2736
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2736 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2736 | 1.00 | 5.99 | 3.51 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554F35
Deuteranopia (green-blind)
#7A6F31
Tritanopia (blue-blind)
#D0002E
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bd2736; /* rgb */ color: rgb(189, 39, 54); /* oklch */ color: oklch(52.3% 0.185 21.7);
Tailwind
colors: {
custom: {
50: '#da706d',
500: '#bd2736',
950: '#000000',
},
}SCSS
$custom: #bd2736; $custom-light: #da706d; $custom-dark: #000000;
JSON
{
"hex": "#bd2736",
"rgb": {
"r": 189,
"g": 39,
"b": 54
},
"hsl": {
"h": 354,
"s": 65.789,
"l": 44.706
},
"oklch": {
"l": 0.52328,
"c": 0.18463,
"h": 21.7
},
"luminance": 0.12536
}Semantic roles & 50–950 ramp
primary
#BD2736
secondary
#74CCC3
accent
#E9D83F
background
#FEF7F6
surface
#FDEDEB
border
#D5C8C6
text
#160807
muted
#847B7A