#BD2641#BD2641

#BD2641 is a mid, vivid red. Relative luminance 0.126; OKLCH L 52.4% C 0.185 H 17.3°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD2641
RGB	rgb(189, 38, 65)
HSL	hsl(349, 67%, 45%)
HSV	hsv(349, 80%, 74%)
CMYK	cmyk(0%, 79.9%, 65.6%, 25.9%)
CIE-LAB	lab(42.14, 59.33, 23.14)
CIE-LCH	lch(42.14, 63.68, 21.31°)
OKLab	oklab(52.44% 0.1766 0.0551)
OKLCH	oklch(52.44% 0.185 17.3)
XYZ	xyz(22.6360, 12.5902, 6.2383)
Luminance	0.1259 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2641 #26BDA2

analogous

#BD268C #BD2641 #BD5726

triadic

#BD2641 #41BD26 #2641BD

tetradic

#BD2641 #8CBD26 #26BDA2 #5726BD

square

#BD2641 #8CBD26 #26BDA2 #5726BD

split-complementary

#BD2641 #26BD57 #268CBD

monochromatic

#57121E #8A1C2F #BD2641 #DA4661 #E4798C

Accessibility & contrast

On white

5.97

#BD2641 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#BD2641 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2641

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2641	#FFFFFF	#000000	##FFFFFF
##BD2641	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534F41

Deuteranopia (green-blind)

#796F3D

Tritanopia (blue-blind)

#D00032

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2641;
/* rgb */ color: rgb(189, 38, 65);
/* oklch */ color: oklch(52.4% 0.185 17.3);

Tailwind

colors: {
  custom: {
    50: '#d97075',
    500: '#bd2641',
    950: '#000000',
  },
}

SCSS

$custom: #bd2641;
$custom-light: #d97075;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2641",
  "rgb": {
    "r": 189,
    "g": 38,
    "b": 65
  },
  "hsl": {
    "h": 349.272,
    "s": 66.52,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52442,
    "c": 0.185,
    "h": 17.3
  },
  "luminance": 0.12587
}

Semantic roles & 50–950 ramp

primary

#BD2641

secondary

#73CCBC

accent

#E9CB3E

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #BD2641

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →