#BD263D#BD263D
#BD263D is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.4% C 0.185 H 18.9°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #BD263D |
|---|---|
| RGB | rgb(189, 38, 61) |
| HSL | hsl(351, 67%, 45%) |
| HSV | hsv(351, 80%, 74%) |
| CMYK | cmyk(0%, 79.9%, 67.7%, 25.9%) |
| CIE-LAB | lab(42.07, 59.11, 25.53) |
| CIE-LCH | lch(42.07, 64.39, 23.36°) |
| OKLab | oklab(52.37% 0.1751 0.06) |
| OKLCH | oklch(52.37% 0.185 18.9) |
| XYZ | xyz(22.5242, 12.5455, 5.6495) |
| Luminance | 0.1254 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.45
Rose Red
#BE013C
ΔE00 3.06
Lipstick Red
#C0022F
ΔE00 3.15
Cherry (survey)
#CF0234
ΔE00 3.72
Ruby
#CA0147
ΔE00 4.44
Dull Red
#BB3F3F
ΔE00 4.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD263D #26BDA6
analogous
#BD2689 #BD263D #BD5B26
triadic
#BD263D #3DBD26 #263DBD
tetradic
#BD263D #89BD26 #26BDA6 #5B26BD
square
#BD263D #89BD26 #26BDA6 #5B26BD
split-complementary
#BD263D #26BD5B #2689BD
monochromatic
#57121C #8A1C2D #BD263D #DA465D #E4798A
Accessibility & contrast
On white
5.99
#BD263D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#BD263D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD263D
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD263D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD263D | 1.00 | 5.99 | 3.51 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544F3D
Deuteranopia (green-blind)
#7A6F38
Tritanopia (blue-blind)
#D00030
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bd263d; /* rgb */ color: rgb(189, 38, 61); /* oklch */ color: oklch(52.4% 0.185 18.9);
Tailwind
colors: {
custom: {
50: '#d97072',
500: '#bd263d',
950: '#000000',
},
}SCSS
$custom: #bd263d; $custom-light: #d97072; $custom-dark: #000000;
JSON
{
"hex": "#bd263d",
"rgb": {
"r": 189,
"g": 38,
"b": 61
},
"hsl": {
"h": 350.861,
"s": 66.52,
"l": 44.51
},
"oklch": {
"l": 0.52369,
"c": 0.18505,
"h": 18.9
},
"luminance": 0.12542
}Semantic roles & 50–950 ramp
primary
#BD263D
secondary
#73CCBE
accent
#E9CF3E
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160808
muted
#847B7B