#BD2639#BD2639

#BD2639 is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.3% C 0.185 H 20.5°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#BD2639
RGB	rgb(189, 38, 57)
HSL	hsl(352, 67%, 45%)
HSV	hsv(352, 80%, 74%)
CMYK	cmyk(0%, 79.9%, 69.8%, 25.9%)
CIE-LAB	lab(42.01, 58.91, 27.90)
CIE-LCH	lch(42.01, 65.19, 25.34°)
OKLab	oklab(52.3% 0.1735 0.0647)
OKLCH	oklch(52.3% 0.185 20.5)
XYZ	xyz(22.4205, 12.5040, 5.1031)
Luminance	0.1250 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2639 #26BDAA

analogous

#BD2685 #BD2639 #BD5E26

triadic

#BD2639 #39BD26 #2639BD

tetradic

#BD2639 #85BD26 #26BDAA #5E26BD

square

#BD2639 #85BD26 #26BDAA #5E26BD

split-complementary

#BD2639 #26BD5E #2685BD

monochromatic

#57121A #8A1C2A #BD2639 #DA4659 #E47987

Accessibility & contrast

On white

6.00

#BD2639 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#BD2639 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2639

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2639	#FFFFFF	#000000	##FFFFFF
##BD2639	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F38

Deuteranopia (green-blind)

#7A6F34

Tritanopia (blue-blind)

#D0002F

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2639;
/* rgb */ color: rgb(189, 38, 57);
/* oklch */ color: oklch(52.3% 0.185 20.5);

Tailwind

colors: {
  custom: {
    50: '#d9706f',
    500: '#bd2639',
    950: '#000000',
  },
}

SCSS

$custom: #bd2639;
$custom-light: #d9706f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2639",
  "rgb": {
    "r": 189,
    "g": 38,
    "b": 57
  },
  "hsl": {
    "h": 352.45,
    "s": 66.52,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52301,
    "c": 0.1852,
    "h": 20.5
  },
  "luminance": 0.125
}

Semantic roles & 50–950 ramp

primary

#BD2639

secondary

#73CCC1

accent

#E9D43E

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2639

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →