#BD2638#BD2638
#BD2638 is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.3% C 0.185 H 20.8°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2638 |
|---|---|
| RGB | rgb(189, 38, 56) |
| HSL | hsl(353, 67%, 45%) |
| HSV | hsv(353, 80%, 74%) |
| CMYK | cmyk(0%, 79.9%, 70.4%, 25.9%) |
| CIE-LAB | lab(41.99, 58.86, 28.49) |
| CIE-LCH | lch(41.99, 65.40, 25.83°) |
| OKLab | oklab(52.29% 0.1732 0.0659) |
| OKLCH | oklch(52.29% 0.185 20.8) |
| XYZ | xyz(22.3958, 12.4941, 4.9730) |
| Luminance | 0.1249 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.45
Lipstick Red
#C0022F
ΔE00 2.36
Cherry (survey)
#CF0234
ΔE00 3.13
Dull Red
#BB3F3F
ΔE00 4.04
Rose Red
#BE013C
ΔE00 4.18
Brown
#A52A2A
ΔE00 5.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2638 #26BDAB
analogous
#BD2683 #BD2638 #BD6026
triadic
#BD2638 #38BD26 #2638BD
tetradic
#BD2638 #83BD26 #26BDAB #6026BD
square
#BD2638 #83BD26 #26BDAB #6026BD
split-complementary
#BD2638 #26BD60 #2683BD
monochromatic
#57121A #8A1C29 #BD2638 #DA4658 #E47986
Accessibility & contrast
On white
6.00
#BD2638 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#BD2638 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2638
6.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2638 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2638 | 1.00 | 6.00 | 3.50 | 6.00 |
| #FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554F37
Deuteranopia (green-blind)
#7A6F33
Tritanopia (blue-blind)
#D0002E
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bd2638; /* rgb */ color: rgb(189, 38, 56); /* oklch */ color: oklch(52.3% 0.185 20.8);
Tailwind
colors: {
custom: {
50: '#d9706e',
500: '#bd2638',
950: '#000000',
},
}SCSS
$custom: #bd2638; $custom-light: #d9706e; $custom-dark: #000000;
JSON
{
"hex": "#bd2638",
"rgb": {
"r": 189,
"g": 38,
"b": 56
},
"hsl": {
"h": 352.848,
"s": 66.52,
"l": 44.51
},
"oklch": {
"l": 0.52285,
"c": 0.18525,
"h": 20.8
},
"luminance": 0.12491
}Semantic roles & 50–950 ramp
primary
#BD2638
secondary
#73CCC1
accent
#E9D53E
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160807
muted
#847B7A