#BD261F#BD261F

#BD261F is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.0% C 0.188 H 28.5°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD261F
RGB	rgb(189, 38, 31)
HSL	hsl(3, 72%, 43%)
HSV	hsv(3, 84%, 74%)
CMYK	cmyk(0%, 79.9%, 83.6%, 25.9%)
CIE-LAB	lab(41.70, 57.96, 42.51)
CIE-LCH	lch(41.70, 71.88, 36.26°)
OKLab	oklab(51.98% 0.165 0.0896)
OKLCH	oklch(51.98% 0.188 28.5)
XYZ	xyz(21.9294, 12.3076, 2.5170)
Luminance	0.1230 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD261F #1FB6BD

analogous

#BD1F67 #BD261F #BD751F

triadic

#BD261F #1FBD26 #261FBD

tetradic

#BD261F #67BD1F #1FB6BD #751FBD

square

#BD261F #67BD1F #1FB6BD #751FBD

split-complementary

#BD261F #1FBD75 #1F67BD

monochromatic

#54110E #881B16 #BD261F #DF423A #E7746F

Accessibility & contrast

On white

6.07

#BD261F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#BD261F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD261F

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD261F	#FFFFFF	#000000	##FFFFFF
##BD261F	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574D1C

Deuteranopia (green-blind)

#7C6E16

Tritanopia (blue-blind)

#D10027

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd261f;
/* rgb */ color: rgb(189, 38, 31);
/* oklch */ color: oklch(52.0% 0.188 28.5);

Tailwind

colors: {
  custom: {
    50: '#db6f5d',
    500: '#bd261f',
    950: '#000000',
  },
}

SCSS

$custom: #bd261f;
$custom-light: #db6f5d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd261f",
  "rgb": {
    "r": 189,
    "g": 38,
    "b": 31
  },
  "hsl": {
    "h": 2.658,
    "s": 71.818,
    "l": 43.137
  },
  "oklch": {
    "l": 0.51977,
    "c": 0.1877,
    "h": 28.5
  },
  "luminance": 0.12304
}

Semantic roles & 50–950 ramp

primary

#BD261F

secondary

#6AC9CE

accent

#E7EF39

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170804

muted

#857B79

Preview Lab

Preview with #BD261F

Body copy rendered with the generated semantic roles for this colour.

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