#BD2539#BD2539

#BD2539 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.186 H 20.3°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD2539
RGB	rgb(189, 37, 57)
HSL	hsl(352, 67%, 44%)
HSV	hsv(352, 80%, 74%)
CMYK	cmyk(0%, 80.4%, 69.8%, 25.9%)
CIE-LAB	lab(41.91, 59.19, 27.78)
CIE-LCH	lch(41.91, 65.38, 25.15°)
OKLab	oklab(52.23% 0.1744 0.0644)
OKLCH	oklch(52.23% 0.186 20.3)
XYZ	xyz(22.3889, 12.4409, 5.0926)
Luminance	0.1244 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2539 #25BDA9

analogous

#BD2585 #BD2539 #BD5D25

triadic

#BD2539 #39BD25 #2539BD

tetradic

#BD2539 #85BD25 #25BDA9 #5D25BD

square

#BD2539 #85BD25 #25BDA9 #5D25BD

split-complementary

#BD2539 #25BD5D #2585BD

monochromatic

#57111A #8A1B2A #BD2539 #DB4558 #E57886

Accessibility & contrast

On white

6.02

#BD2539 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#BD2539 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2539

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2539	#FFFFFF	#000000	##FFFFFF
##BD2539	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E38

Deuteranopia (green-blind)

#7A6E34

Tritanopia (blue-blind)

#D0002E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2539;
/* rgb */ color: rgb(189, 37, 57);
/* oklch */ color: oklch(52.2% 0.186 20.3);

Tailwind

colors: {
  custom: {
    50: '#d96f6f',
    500: '#bd2539',
    950: '#000000',
  },
}

SCSS

$custom: #bd2539;
$custom-light: #d96f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2539",
  "rgb": {
    "r": 189,
    "g": 37,
    "b": 57
  },
  "hsl": {
    "h": 352.105,
    "s": 67.257,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52229,
    "c": 0.18594,
    "h": 20.3
  },
  "luminance": 0.12437
}

Semantic roles & 50–950 ramp

primary

#BD2539

secondary

#72CCC0

accent

#EAD33E

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2539

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →