#BD2538#BD2538

#BD2538 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.186 H 20.7°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD2538
RGB	rgb(189, 37, 56)
HSL	hsl(353, 67%, 44%)
HSV	hsv(353, 80%, 74%)
CMYK	cmyk(0%, 80.4%, 70.4%, 25.9%)
CIE-LAB	lab(41.89, 59.14, 28.38)
CIE-LCH	lch(41.89, 65.60, 25.63°)
OKLab	oklab(52.21% 0.174 0.0656)
OKLCH	oklch(52.21% 0.186 20.7)
XYZ	xyz(22.3642, 12.4310, 4.9625)
Luminance	0.1243 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2538 #25BDAA

analogous

#BD2584 #BD2538 #BD5E25

triadic

#BD2538 #38BD25 #2538BD

tetradic

#BD2538 #84BD25 #25BDAA #5E25BD

square

#BD2538 #84BD25 #25BDAA #5E25BD

split-complementary

#BD2538 #25BD5E #2584BD

monochromatic

#57111A #8A1B29 #BD2538 #DB4557 #E57885

Accessibility & contrast

On white

6.03

#BD2538 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#BD2538 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2538

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2538	#FFFFFF	#000000	##FFFFFF
##BD2538	1.00	6.03	3.49	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E37

Deuteranopia (green-blind)

#7A6E33

Tritanopia (blue-blind)

#D0002E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2538;
/* rgb */ color: rgb(189, 37, 56);
/* oklch */ color: oklch(52.2% 0.186 20.7);

Tailwind

colors: {
  custom: {
    50: '#da6f6e',
    500: '#bd2538',
    950: '#000000',
  },
}

SCSS

$custom: #bd2538;
$custom-light: #da6f6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2538",
  "rgb": {
    "r": 189,
    "g": 37,
    "b": 56
  },
  "hsl": {
    "h": 352.5,
    "s": 67.257,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52213,
    "c": 0.18598,
    "h": 20.7
  },
  "luminance": 0.12427
}

Semantic roles & 50–950 ramp

primary

#BD2538

secondary

#72CCC1

accent

#EAD53E

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2538

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →