#BD2537#BD2537
#BD2537 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.186 H 21.0°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2537 |
|---|---|
| RGB | rgb(189, 37, 55) |
| HSL | hsl(353, 67%, 44%) |
| HSV | hsv(353, 80%, 74%) |
| CMYK | cmyk(0%, 80.4%, 70.9%, 25.9%) |
| CIE-LAB | lab(41.88, 59.09, 28.97) |
| CIE-LCH | lch(41.88, 65.81, 26.11°) |
| OKLab | oklab(52.2% 0.1737 0.0667) |
| OKLCH | oklch(52.2% 0.186 21) |
| XYZ | xyz(22.3400, 12.4213, 4.8350) |
| Luminance | 0.1242 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.56
Lipstick Red
#C0022F
ΔE00 2.20
Cherry (survey)
#CF0234
ΔE00 3.09
Dull Red
#BB3F3F
ΔE00 4.09
Rose Red
#BE013C
ΔE00 4.27
Brown
#A52A2A
ΔE00 5.44
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2537 #25BDAB
analogous
#BD2583 #BD2537 #BD5F25
triadic
#BD2537 #37BD25 #2537BD
tetradic
#BD2537 #83BD25 #25BDAB #5F25BD
square
#BD2537 #83BD25 #25BDAB #5F25BD
split-complementary
#BD2537 #25BD5F #2583BD
monochromatic
#571119 #8A1B28 #BD2537 #DB4556 #E57885
Accessibility & contrast
On white
6.03
#BD2537 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.48
#BD2537 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2537
6.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2537 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2537 | 1.00 | 6.03 | 3.48 | 6.03 |
| #FFFFFF | 6.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544E36
Deuteranopia (green-blind)
#7A6E32
Tritanopia (blue-blind)
#D0002E
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bd2537; /* rgb */ color: rgb(189, 37, 55); /* oklch */ color: oklch(52.2% 0.186 21.0);
Tailwind
colors: {
custom: {
50: '#da6f6d',
500: '#bd2537',
950: '#000000',
},
}SCSS
$custom: #bd2537; $custom-light: #da6f6d; $custom-dark: #000000;
JSON
{
"hex": "#bd2537",
"rgb": {
"r": 189,
"g": 37,
"b": 55
},
"hsl": {
"h": 352.895,
"s": 67.257,
"l": 44.314
},
"oklch": {
"l": 0.52197,
"c": 0.18604,
"h": 21
},
"luminance": 0.12418
}Semantic roles & 50–950 ramp
primary
#BD2537
secondary
#72CCC1
accent
#EAD63E
background
#FEF7F6
surface
#FDEDEB
border
#D5C8C6
text
#160807
muted
#847B7A