#BD24B4#BD24B4

#BD24B4 is a mid, highly saturated purple. Relative luminance 0.154; OKLCH L 56.7% C 0.235 H 330.9°. Best body text is #FFFFFF at 5.15:1 contrast (WCAG AA passes).

Color values

HEX	#BD24B4
RGB	rgb(189, 36, 180)
HSL	hsl(304, 68%, 44%)
HSV	hsv(304, 81%, 74%)
CMYK	cmyk(0%, 81%, 4.8%, 25.9%)
CIE-LAB	lab(46.15, 72.00, -41.34)
CIE-LCH	lch(46.15, 83.03, 330.14°)
OKLab	oklab(56.71% 0.2052 -0.1142)
OKLCH	oklch(56.71% 0.235 330.9)
XYZ	xyz(29.8553, 15.3783, 44.5671)
Luminance	0.1538 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24B4 #24BD2D

analogous

#7924BD #BD24B4 #BD2468

triadic

#BD24B4 #B4BD24 #24B4BD

tetradic

#BD24B4 #BD7924 #24BD2D #2468BD

square

#BD24B4 #BD7924 #24BD2D #2468BD

split-complementary

#BD24B4 #68BD24 #24BD79

monochromatic

#561052 #8A1A83 #BD24B4 #DB43D2 #E576DE

Accessibility & contrast

On white

5.15

#BD24B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.08

#BD24B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24B4

5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24B4	#FFFFFF	#000000	##FFFFFF
##BD24B4	1.00	5.15	4.08	5.15
#FFFFFF	5.15	1.00	21.00	1.00
#000000	4.08	21.00	1.00	21.00
##FFFFFF	5.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0860B8

Deuteranopia (green-blind)

#5874B1

Tritanopia (blue-blind)

#C53B6D

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd24b4;
/* rgb */ color: rgb(189, 36, 180);
/* oklch */ color: oklch(56.7% 0.235 330.9);

Tailwind

colors: {
  custom: {
    50: '#d573cb',
    500: '#bd24b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd24b4;
$custom-light: #d573cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24b4",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 180
  },
  "hsl": {
    "h": 303.529,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.56709,
    "c": 0.23482,
    "h": 330.9
  },
  "luminance": 0.15376
}

Semantic roles & 50–950 ramp

primary

#BD24B4

secondary

#70CC76

accent

#EB473D

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150913

muted

#837B82

Preview Lab

Preview with #BD24B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →