#BD24AD#BD24AD

#BD24AD is a mid, highly saturated purple. Relative luminance 0.151; OKLCH L 56.3% C 0.230 H 333.1°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BD24AD
RGB	rgb(189, 36, 173)
HSL	hsl(306, 68%, 44%)
HSV	hsv(306, 81%, 74%)
CMYK	cmyk(0%, 81%, 8.5%, 25.9%)
CIE-LAB	lab(45.77, 70.97, -37.81)
CIE-LCH	lch(45.77, 80.41, 331.95°)
OKLab	oklab(56.32% 0.2052 -0.1039)
OKLCH	oklch(56.32% 0.23 333.1)
XYZ	xyz(29.1602, 15.1003, 40.9059)
Luminance	0.1510 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24AD #24BD34

analogous

#8124BD #BD24AD #BD2460

triadic

#BD24AD #ADBD24 #24ADBD

tetradic

#BD24AD #BD8124 #24BD34 #2460BD

square

#BD24AD #BD8124 #24BD34 #2460BD

split-complementary

#BD24AD #60BD24 #24BD81

monochromatic

#56104F #8A1A7E #BD24AD #DB43CB #E576D9

Accessibility & contrast

On white

5.22

#BD24AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BD24AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24AD

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24AD	#FFFFFF	#000000	##FFFFFF
##BD24AD	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A5FB0

Deuteranopia (green-blind)

#5C74AA

Tritanopia (blue-blind)

#C63769

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd24ad;
/* rgb */ color: rgb(189, 36, 173);
/* oklch */ color: oklch(56.3% 0.230 333.1);

Tailwind

colors: {
  custom: {
    50: '#d573c6',
    500: '#bd24ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd24ad;
$custom-light: #d573c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24ad",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 173
  },
  "hsl": {
    "h": 306.275,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.56319,
    "c": 0.23,
    "h": 333.1
  },
  "luminance": 0.15098
}

Semantic roles & 50–950 ramp

primary

#BD24AD

secondary

#70CC7A

accent

#EB4F3D

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150913

muted

#837B82

Preview Lab

Preview with #BD24AD

Body copy rendered with the generated semantic roles for this colour.

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