#BD24AB#BD24AB
#BD24AB is a mid, highly saturated purple. Relative luminance 0.150; OKLCH L 56.2% C 0.229 H 333.8°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).
Color values
| HEX | #BD24AB |
|---|---|
| RGB | rgb(189, 36, 171) |
| HSL | hsl(307, 68%, 44%) |
| HSV | hsv(307, 81%, 74%) |
| CMYK | cmyk(0%, 81%, 9.5%, 25.9%) |
| CIE-LAB | lab(45.67, 70.68, -36.79) |
| CIE-LCH | lch(45.67, 79.68, 332.50°) |
| OKLab | oklab(56.21% 0.2051 -0.101) |
| OKLCH | oklch(56.21% 0.229 333.8) |
| XYZ | xyz(28.9681, 15.0235, 39.8943) |
| Luminance | 0.1502 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 4.83
Barney
#AC1DB8
ΔE00 4.99
Purpley Pink
#C83CB9
ΔE00 5.04
Medium Purple
#9E43A2
ΔE00 5.71
Purply
#983FB2
ΔE00 7.33
Barney Purple
#A00498
ΔE00 7.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD24AB #24BD36
analogous
#8324BD #BD24AB #BD245F
triadic
#BD24AB #ABBD24 #24ABBD
tetradic
#BD24AB #BD8324 #24BD36 #245FBD
square
#BD24AB #BD8324 #24BD36 #245FBD
split-complementary
#BD24AB #5FBD24 #24BD83
monochromatic
#56104E #8A1A7C #BD24AB #DB43C9 #E576D8
Accessibility & contrast
On white
5.24
#BD24AB on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.00
#BD24AB on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD24AB
5.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD24AB | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD24AB | 1.00 | 5.24 | 4.00 | 5.24 |
| #FFFFFF | 5.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1E5EAE
Deuteranopia (green-blind)
#5D74A8
Tritanopia (blue-blind)
#C63668
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #bd24ab; /* rgb */ color: rgb(189, 36, 171); /* oklch */ color: oklch(56.2% 0.229 333.8);
Tailwind
colors: {
custom: {
50: '#d573c4',
500: '#bd24ab',
950: '#000000',
},
}SCSS
$custom: #bd24ab; $custom-light: #d573c4; $custom-dark: #000000;
JSON
{
"hex": "#bd24ab",
"rgb": {
"r": 189,
"g": 36,
"b": 171
},
"hsl": {
"h": 307.059,
"s": 68,
"l": 44.118
},
"oklch": {
"l": 0.5621,
"c": 0.22865,
"h": 333.8
},
"luminance": 0.15021
}Semantic roles & 50–950 ramp
primary
#BD24AB
secondary
#70CC7B
accent
#EB513D
background
#FDF7FC
surface
#FBEDF8
border
#D4C8D1
text
#150913
muted
#837B82