#BD24AA#BD24AA

#BD24AA is a mid, highly saturated purple. Relative luminance 0.150; OKLCH L 56.2% C 0.228 H 334.1°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BD24AA
RGB	rgb(189, 36, 170)
HSL	hsl(307, 68%, 44%)
HSV	hsv(307, 81%, 74%)
CMYK	cmyk(0%, 81%, 10.1%, 25.9%)
CIE-LAB	lab(45.61, 70.54, -36.28)
CIE-LCH	lch(45.61, 79.32, 332.78°)
OKLab	oklab(56.16% 0.2051 -0.0995)
OKLCH	oklch(56.16% 0.228 334.1)
XYZ	xyz(28.8732, 14.9855, 39.3943)
Luminance	0.1498 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24AA #24BD37

analogous

#8424BD #BD24AA #BD245E

triadic

#BD24AA #AABD24 #24AABD

tetradic

#BD24AA #BD8424 #24BD37 #245EBD

square

#BD24AA #BD8424 #24BD37 #245EBD

split-complementary

#BD24AA #5EBD24 #24BD84

monochromatic

#56104E #8A1A7C #BD24AA #DB43C8 #E576D7

Accessibility & contrast

On white

5.25

#BD24AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD24AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24AA

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24AA	#FFFFFF	#000000	##FFFFFF
##BD24AA	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F5EAD

Deuteranopia (green-blind)

#5D74A7

Tritanopia (blue-blind)

#C63567

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd24aa;
/* rgb */ color: rgb(189, 36, 170);
/* oklch */ color: oklch(56.2% 0.228 334.1);

Tailwind

colors: {
  custom: {
    50: '#d573c4',
    500: '#bd24aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd24aa;
$custom-light: #d573c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24aa",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 170
  },
  "hsl": {
    "h": 307.451,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.56157,
    "c": 0.22798,
    "h": 334.1
  },
  "luminance": 0.14983
}

Semantic roles & 50–950 ramp

primary

#BD24AA

secondary

#70CC7C

accent

#EB533D

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24AA

Body copy rendered with the generated semantic roles for this colour.

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