#BD24A8#BD24A8

#BD24A8 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 56.0% C 0.227 H 334.8°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A8
RGB	rgb(189, 36, 168)
HSL	hsl(308, 68%, 44%)
HSV	hsv(308, 81%, 74%)
CMYK	cmyk(0%, 81%, 11.1%, 25.9%)
CIE-LAB	lab(45.51, 70.25, -35.26)
CIE-LCH	lch(45.51, 78.60, 333.35°)
OKLab	oklab(56.05% 0.205 -0.0966)
OKLCH	oklch(56.05% 0.227 334.8)
XYZ	xyz(28.6854, 14.9104, 38.4054)
Luminance	0.1491 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A8 #24BD39

analogous

#8624BD #BD24A8 #BD245C

triadic

#BD24A8 #A8BD24 #24A8BD

tetradic

#BD24A8 #BD8624 #24BD39 #245CBD

square

#BD24A8 #BD8624 #24BD39 #245CBD

split-complementary

#BD24A8 #5CBD24 #24BD86

monochromatic

#56104D #8A1A7A #BD24A8 #DB43C6 #E576D6

Accessibility & contrast

On white

5.27

#BD24A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD24A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A8

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A8	#FFFFFF	#000000	##FFFFFF
##BD24A8	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225EAB

Deuteranopia (green-blind)

#5E73A5

Tritanopia (blue-blind)

#C63466

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd24a8;
/* rgb */ color: rgb(189, 36, 168);
/* oklch */ color: oklch(56.0% 0.227 334.8);

Tailwind

colors: {
  custom: {
    50: '#d573c2',
    500: '#bd24a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a8;
$custom-light: #d573c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a8",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 168
  },
  "hsl": {
    "h": 308.235,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.56049,
    "c": 0.22663,
    "h": 334.8
  },
  "luminance": 0.14908
}

Semantic roles & 50–950 ramp

primary

#BD24A8

secondary

#70CC7D

accent

#EB553D

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →