#BD24A7#BD24A7

#BD24A7 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 56.0% C 0.226 H 335.1°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A7
RGB	rgb(189, 36, 167)
HSL	hsl(309, 68%, 44%)
HSV	hsv(309, 81%, 74%)
CMYK	cmyk(0%, 81%, 11.6%, 25.9%)
CIE-LAB	lab(45.46, 70.11, -34.74)
CIE-LCH	lch(45.46, 78.25, 333.64°)
OKLab	oklab(56% 0.205 -0.0951)
OKLCH	oklch(56% 0.226 335.1)
XYZ	xyz(28.5926, 14.8732, 37.9167)
Luminance	0.1487 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A7 #24BD3A

analogous

#8624BD #BD24A7 #BD245B

triadic

#BD24A7 #A7BD24 #24A7BD

tetradic

#BD24A7 #BD8624 #24BD3A #245BBD

square

#BD24A7 #BD8624 #24BD3A #245BBD

split-complementary

#BD24A7 #5BBD24 #24BD86

monochromatic

#56104C #8A1A7A #BD24A7 #DB43C5 #E576D5

Accessibility & contrast

On white

5.28

#BD24A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD24A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A7

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A7	#FFFFFF	#000000	##FFFFFF
##BD24A7	1.00	5.28	3.97	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#235DAA

Deuteranopia (green-blind)

#5F73A4

Tritanopia (blue-blind)

#C73366

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd24a7;
/* rgb */ color: rgb(189, 36, 167);
/* oklch */ color: oklch(56.0% 0.226 335.1);

Tailwind

colors: {
  custom: {
    50: '#d573c1',
    500: '#bd24a7',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a7;
$custom-light: #d573c1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a7",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 167
  },
  "hsl": {
    "h": 308.627,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55996,
    "c": 0.22597,
    "h": 335.1
  },
  "luminance": 0.14871
}

Semantic roles & 50–950 ramp

primary

#BD24A7

secondary

#70CC7E

accent

#EB563D

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →