#BD24A5#BD24A5

#BD24A5 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.9% C 0.225 H 335.8°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A5
RGB	rgb(189, 36, 165)
HSL	hsl(309, 68%, 44%)
HSV	hsv(309, 81%, 74%)
CMYK	cmyk(0%, 81%, 12.7%, 25.9%)
CIE-LAB	lab(45.36, 69.83, -33.71)
CIE-LCH	lch(45.36, 77.54, 334.23°)
OKLab	oklab(55.89% 0.2049 -0.0921)
OKLCH	oklch(55.89% 0.225 335.8)
XYZ	xyz(28.4091, 14.7999, 36.9505)
Luminance	0.1480 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A5 #24BD3C

analogous

#8924BD #BD24A5 #BD2459

triadic

#BD24A5 #A5BD24 #24A5BD

tetradic

#BD24A5 #BD8924 #24BD3C #2459BD

square

#BD24A5 #BD8924 #24BD3C #2459BD

split-complementary

#BD24A5 #59BD24 #24BD89

monochromatic

#56104B #8A1A78 #BD24A5 #DB43C3 #E576D4

Accessibility & contrast

On white

5.30

#BD24A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD24A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A5

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A5	#FFFFFF	#000000	##FFFFFF
##BD24A5	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265DA8

Deuteranopia (green-blind)

#6073A2

Tritanopia (blue-blind)

#C73265

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd24a5;
/* rgb */ color: rgb(189, 36, 165);
/* oklch */ color: oklch(55.9% 0.225 335.8);

Tailwind

colors: {
  custom: {
    50: '#d572c0',
    500: '#bd24a5',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a5;
$custom-light: #d572c0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a5",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 165
  },
  "hsl": {
    "h": 309.412,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55891,
    "c": 0.22465,
    "h": 335.8
  },
  "luminance": 0.14797
}

Semantic roles & 50–950 ramp

primary

#BD24A5

secondary

#70CC7F

accent

#EB583D

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →