#BD24A4#BD24A4

#BD24A4 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.8% C 0.224 H 336.1°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A4
RGB	rgb(189, 36, 164)
HSL	hsl(310, 68%, 44%)
HSV	hsv(310, 81%, 74%)
CMYK	cmyk(0%, 81%, 13.2%, 25.9%)
CIE-LAB	lab(45.31, 69.69, -33.19)
CIE-LCH	lch(45.31, 77.19, 334.53°)
OKLab	oklab(55.84% 0.2048 -0.0907)
OKLCH	oklch(55.84% 0.224 336.1)
XYZ	xyz(28.3185, 14.7636, 36.4730)
Luminance	0.1476 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A4 #24BD3D

analogous

#8A24BD #BD24A4 #BD2458

triadic

#BD24A4 #A4BD24 #24A4BD

tetradic

#BD24A4 #BD8A24 #24BD3D #2458BD

square

#BD24A4 #BD8A24 #24BD3D #2458BD

split-complementary

#BD24A4 #58BD24 #24BD8A

monochromatic

#56104B #8A1A77 #BD24A4 #DB43C2 #E576D3

Accessibility & contrast

On white

5.31

#BD24A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD24A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A4

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A4	#FFFFFF	#000000	##FFFFFF
##BD24A4	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275DA7

Deuteranopia (green-blind)

#6073A1

Tritanopia (blue-blind)

#C73264

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd24a4;
/* rgb */ color: rgb(189, 36, 164);
/* oklch */ color: oklch(55.8% 0.224 336.1);

Tailwind

colors: {
  custom: {
    50: '#d572bf',
    500: '#bd24a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a4;
$custom-light: #d572bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a4",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 164
  },
  "hsl": {
    "h": 309.804,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55839,
    "c": 0.22399,
    "h": 336.1
  },
  "luminance": 0.14761
}

Semantic roles & 50–950 ramp

primary

#BD24A4

secondary

#70CC7F

accent

#EB593D

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →