#BD24A3#BD24A3

#BD24A3 is a mid, highly saturated pink. Relative luminance 0.147; OKLCH L 55.8% C 0.223 H 336.5°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A3
RGB	rgb(189, 36, 163)
HSL	hsl(310, 68%, 44%)
HSV	hsv(310, 81%, 74%)
CMYK	cmyk(0%, 81%, 13.8%, 25.9%)
CIE-LAB	lab(45.26, 69.55, -32.68)
CIE-LCH	lch(45.26, 76.84, 334.83°)
OKLab	oklab(55.79% 0.2048 -0.0892)
OKLCH	oklch(55.79% 0.223 336.5)
XYZ	xyz(28.2285, 14.7276, 35.9993)
Luminance	0.1472 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A3 #24BD3E

analogous

#8B24BD #BD24A3 #BD2457

triadic

#BD24A3 #A3BD24 #24A3BD

tetradic

#BD24A3 #BD8B24 #24BD3E #2457BD

square

#BD24A3 #BD8B24 #24BD3E #2457BD

split-complementary

#BD24A3 #57BD24 #24BD8B

monochromatic

#56104A #8A1A77 #BD24A3 #DB43C1 #E576D2

Accessibility & contrast

On white

5.32

#BD24A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD24A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A3

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A3	#FFFFFF	#000000	##FFFFFF
##BD24A3	1.00	5.32	3.94	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA6

Deuteranopia (green-blind)

#6173A0

Tritanopia (blue-blind)

#C73163

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd24a3;
/* rgb */ color: rgb(189, 36, 163);
/* oklch */ color: oklch(55.8% 0.223 336.5);

Tailwind

colors: {
  custom: {
    50: '#d572be',
    500: '#bd24a3',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a3;
$custom-light: #d572be;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a3",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 163
  },
  "hsl": {
    "h": 310.196,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55787,
    "c": 0.22333,
    "h": 336.5
  },
  "luminance": 0.14725
}

Semantic roles & 50–950 ramp

primary

#BD24A3

secondary

#70CC80

accent

#EB5A3D

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →