#BD243F#BD243F

#BD243F is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.3% C 0.187 H 17.8°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD243F
RGB	rgb(189, 36, 63)
HSL	hsl(349, 68%, 44%)
HSV	hsv(349, 81%, 74%)
CMYK	cmyk(0%, 81%, 66.7%, 25.9%)
CIE-LAB	lab(41.91, 59.76, 24.09)
CIE-LCH	lch(41.91, 64.43, 21.95°)
OKLab	oklab(52.26% 0.1776 0.0571)
OKLCH	oklch(52.26% 0.187 17.8)
XYZ	xyz(22.5169, 12.4430, 5.9178)
Luminance	0.1244 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD243F #24BDA2

analogous

#BD248C #BD243F #BD5624

triadic

#BD243F #3FBD24 #243FBD

tetradic

#BD243F #8CBD24 #24BDA2 #5624BD

square

#BD243F #8CBD24 #24BDA2 #5624BD

split-complementary

#BD243F #24BD56 #248CBD

monochromatic

#56101D #8A1A2E #BD243F #DB435E #E5768A

Accessibility & contrast

On white

6.02

#BD243F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#BD243F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD243F

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD243F	#FFFFFF	#000000	##FFFFFF
##BD243F	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534E3F

Deuteranopia (green-blind)

#796E3A

Tritanopia (blue-blind)

#D00030

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd243f;
/* rgb */ color: rgb(189, 36, 63);
/* oklch */ color: oklch(52.3% 0.187 17.8);

Tailwind

colors: {
  custom: {
    50: '#d96f73',
    500: '#bd243f',
    950: '#000000',
  },
}

SCSS

$custom: #bd243f;
$custom-light: #d96f73;
$custom-dark: #000000;

JSON

{
  "hex": "#bd243f",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 63
  },
  "hsl": {
    "h": 349.412,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52263,
    "c": 0.18651,
    "h": 17.8
  },
  "luminance": 0.12439
}

Semantic roles & 50–950 ramp

primary

#BD243F

secondary

#70CCBC

accent

#EBCC3D

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #BD243F

Body copy rendered with the generated semantic roles for this colour.

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