#BD243E#BD243E

#BD243E is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.187 H 18.2°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD243E
RGB	rgb(189, 36, 62)
HSL	hsl(350, 68%, 44%)
HSV	hsv(350, 81%, 74%)
CMYK	cmyk(0%, 81%, 67.2%, 25.9%)
CIE-LAB	lab(41.89, 59.71, 24.69)
CIE-LCH	lch(41.89, 64.61, 22.46°)
OKLab	oklab(52.25% 0.1772 0.0583)
OKLCH	oklch(52.25% 0.187 18.2)
XYZ	xyz(22.4892, 12.4319, 5.7719)
Luminance	0.1243 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD243E #24BDA3

analogous

#BD248B #BD243E #BD5724

triadic

#BD243E #3EBD24 #243EBD

tetradic

#BD243E #8BBD24 #24BDA3 #5724BD

square

#BD243E #8BBD24 #24BDA3 #5724BD

split-complementary

#BD243E #24BD57 #248BBD

monochromatic

#56101C #8A1A2D #BD243E #DB435D #E57689

Accessibility & contrast

On white

6.02

#BD243E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#BD243E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD243E

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD243E	#FFFFFF	#000000	##FFFFFF
##BD243E	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534E3E

Deuteranopia (green-blind)

#796E39

Tritanopia (blue-blind)

#D00030

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd243e;
/* rgb */ color: rgb(189, 36, 62);
/* oklch */ color: oklch(52.2% 0.187 18.2);

Tailwind

colors: {
  custom: {
    50: '#d96f73',
    500: '#bd243e',
    950: '#000000',
  },
}

SCSS

$custom: #bd243e;
$custom-light: #d96f73;
$custom-dark: #000000;

JSON

{
  "hex": "#bd243e",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 62
  },
  "hsl": {
    "h": 349.804,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52245,
    "c": 0.18652,
    "h": 18.2
  },
  "luminance": 0.12428
}

Semantic roles & 50–950 ramp

primary

#BD243E

secondary

#70CCBD

accent

#EBCD3D

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160808

muted

#847B7B

Preview Lab

Preview with #BD243E

Body copy rendered with the generated semantic roles for this colour.

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