#BD243A#BD243A

#BD243A is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.187 H 19.7°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD243A
RGB	rgb(189, 36, 58)
HSL	hsl(351, 68%, 44%)
HSV	hsv(351, 81%, 74%)
CMYK	cmyk(0%, 81%, 69.3%, 25.9%)
CIE-LAB	lab(41.83, 59.51, 27.07)
CIE-LCH	lch(41.83, 65.38, 24.46°)
OKLab	oklab(52.18% 0.1757 0.063)
OKLCH	oklch(52.18% 0.187 19.7)
XYZ	xyz(22.3834, 12.3896, 5.2150)
Luminance	0.1239 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD243A #24BDA7

analogous

#BD2486 #BD243A #BD5B24

triadic

#BD243A #3ABD24 #243ABD

tetradic

#BD243A #86BD24 #24BDA7 #5B24BD

square

#BD243A #86BD24 #24BDA7 #5B24BD

split-complementary

#BD243A #24BD5B #2486BD

monochromatic

#56101A #8A1A2A #BD243A #DB4359 #E57686

Accessibility & contrast

On white

6.04

#BD243A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#BD243A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD243A

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD243A	#FFFFFF	#000000	##FFFFFF
##BD243A	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534E3A

Deuteranopia (green-blind)

#796E35

Tritanopia (blue-blind)

#D0002E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd243a;
/* rgb */ color: rgb(189, 36, 58);
/* oklch */ color: oklch(52.2% 0.187 19.7);

Tailwind

colors: {
  custom: {
    50: '#d96f70',
    500: '#bd243a',
    950: '#000000',
  },
}

SCSS

$custom: #bd243a;
$custom-light: #d96f70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd243a",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 58
  },
  "hsl": {
    "h": 351.373,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52175,
    "c": 0.18662,
    "h": 19.7
  },
  "luminance": 0.12386
}

Semantic roles & 50–950 ramp

primary

#BD243A

secondary

#70CCBF

accent

#EBD23D

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD243A

Body copy rendered with the generated semantic roles for this colour.

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