#BD2439#BD2439

#BD2439 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.187 H 20.1°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD2439
RGB	rgb(189, 36, 57)
HSL	hsl(352, 68%, 44%)
HSV	hsv(352, 81%, 74%)
CMYK	cmyk(0%, 81%, 69.8%, 25.9%)
CIE-LAB	lab(41.81, 59.46, 27.67)
CIE-LCH	lch(41.81, 65.58, 24.95°)
OKLab	oklab(52.16% 0.1753 0.0642)
OKLCH	oklch(52.16% 0.187 20.1)
XYZ	xyz(22.3582, 12.3795, 5.0823)
Luminance	0.1238 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2439 #24BDA8

analogous

#BD2486 #BD2439 #BD5C24

triadic

#BD2439 #39BD24 #2439BD

tetradic

#BD2439 #86BD24 #24BDA8 #5C24BD

square

#BD2439 #86BD24 #24BDA8 #5C24BD

split-complementary

#BD2439 #24BD5C #2486BD

monochromatic

#56101A #8A1A29 #BD2439 #DB4358 #E57686

Accessibility & contrast

On white

6.04

#BD2439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#BD2439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2439

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2439	#FFFFFF	#000000	##FFFFFF
##BD2439	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E38

Deuteranopia (green-blind)

#796E34

Tritanopia (blue-blind)

#D0002E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2439;
/* rgb */ color: rgb(189, 36, 57);
/* oklch */ color: oklch(52.2% 0.187 20.1);

Tailwind

colors: {
  custom: {
    50: '#d96f6f',
    500: '#bd2439',
    950: '#000000',
  },
}

SCSS

$custom: #bd2439;
$custom-light: #d96f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2439",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 57
  },
  "hsl": {
    "h": 351.765,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52158,
    "c": 0.18666,
    "h": 20.1
  },
  "luminance": 0.12376
}

Semantic roles & 50–950 ramp

primary

#BD2439

secondary

#70CCC0

accent

#EBD33D

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →