#BD2438#BD2438

#BD2438 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.1% C 0.187 H 20.5°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD2438
RGB	rgb(189, 36, 56)
HSL	hsl(352, 68%, 44%)
HSV	hsv(352, 81%, 74%)
CMYK	cmyk(0%, 81%, 70.4%, 25.9%)
CIE-LAB	lab(41.80, 59.41, 28.26)
CIE-LCH	lch(41.80, 65.79, 25.44°)
OKLab	oklab(52.14% 0.1749 0.0653)
OKLCH	oklch(52.14% 0.187 20.5)
XYZ	xyz(22.3335, 12.3696, 4.9522)
Luminance	0.1237 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2438 #24BDA9

analogous

#BD2485 #BD2438 #BD5D24

triadic

#BD2438 #38BD24 #2438BD

tetradic

#BD2438 #85BD24 #24BDA9 #5D24BD

square

#BD2438 #85BD24 #24BDA9 #5D24BD

split-complementary

#BD2438 #24BD5D #2485BD

monochromatic

#56101A #8A1A29 #BD2438 #DB4357 #E57685

Accessibility & contrast

On white

6.05

#BD2438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#BD2438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2438

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2438	#FFFFFF	#000000	##FFFFFF
##BD2438	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E37

Deuteranopia (green-blind)

#7A6E33

Tritanopia (blue-blind)

#D0002D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2438;
/* rgb */ color: rgb(189, 36, 56);
/* oklch */ color: oklch(52.1% 0.187 20.5);

Tailwind

colors: {
  custom: {
    50: '#da6f6e',
    500: '#bd2438',
    950: '#000000',
  },
}

SCSS

$custom: #bd2438;
$custom-light: #da6f6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2438",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 56
  },
  "hsl": {
    "h": 352.157,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52142,
    "c": 0.18671,
    "h": 20.5
  },
  "luminance": 0.12366
}

Semantic roles & 50–950 ramp

primary

#BD2438

secondary

#70CCC0

accent

#EBD43D

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →