#BD2436#BD2436

#BD2436 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.1% C 0.187 H 21.2°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD2436
RGB	rgb(189, 36, 54)
HSL	hsl(353, 68%, 44%)
HSV	hsv(353, 81%, 74%)
CMYK	cmyk(0%, 81%, 71.4%, 25.9%)
CIE-LAB	lab(41.77, 59.32, 29.44)
CIE-LCH	lch(41.77, 66.22, 26.40°)
OKLab	oklab(52.11% 0.1742 0.0676)
OKLCH	oklch(52.11% 0.187 21.2)
XYZ	xyz(22.2856, 12.3504, 4.6998)
Luminance	0.1235 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2436 #24BDAB

analogous

#BD2483 #BD2436 #BD5F24

triadic

#BD2436 #36BD24 #2436BD

tetradic

#BD2436 #83BD24 #24BDAB #5F24BD

square

#BD2436 #83BD24 #24BDAB #5F24BD

split-complementary

#BD2436 #24BD5F #2483BD

monochromatic

#561019 #8A1A27 #BD2436 #DB4355 #E57683

Accessibility & contrast

On white

6.05

#BD2436 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#BD2436 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2436

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2436	#FFFFFF	#000000	##FFFFFF
##BD2436	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E35

Deuteranopia (green-blind)

#7A6E31

Tritanopia (blue-blind)

#D0002D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2436;
/* rgb */ color: rgb(189, 36, 54);
/* oklch */ color: oklch(52.1% 0.187 21.2);

Tailwind

colors: {
  custom: {
    50: '#da6f6d',
    500: '#bd2436',
    950: '#000000',
  },
}

SCSS

$custom: #bd2436;
$custom-light: #da6f6d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2436",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 54
  },
  "hsl": {
    "h": 352.941,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.5211,
    "c": 0.18681,
    "h": 21.2
  },
  "luminance": 0.12347
}

Semantic roles & 50–950 ramp

primary

#BD2436

secondary

#70CCC2

accent

#EBD63D

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2436

Body copy rendered with the generated semantic roles for this colour.

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