#BD2431#BD2431

#BD2431 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.0% C 0.187 H 23.0°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD2431
RGB	rgb(189, 36, 49)
HSL	hsl(355, 68%, 44%)
HSV	hsv(355, 81%, 74%)
CMYK	cmyk(0%, 81%, 74.1%, 25.9%)
CIE-LAB	lab(41.70, 59.10, 32.37)
CIE-LCH	lch(41.70, 67.39, 28.71°)
OKLab	oklab(52.04% 0.1723 0.073)
OKLCH	oklch(52.04% 0.187 23)
XYZ	xyz(22.1742, 12.3059, 4.1129)
Luminance	0.1230 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2431 #24BDB0

analogous

#BD247E #BD2431 #BD6424

triadic

#BD2431 #31BD24 #2431BD

tetradic

#BD2431 #7EBD24 #24BDB0 #6424BD

square

#BD2431 #7EBD24 #24BDB0 #6424BD

split-complementary

#BD2431 #24BD64 #247EBD

monochromatic

#561016 #8A1A24 #BD2431 #DB4350 #E57680

Accessibility & contrast

On white

6.07

#BD2431 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#BD2431 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2431

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2431	#FFFFFF	#000000	##FFFFFF
##BD2431	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554D30

Deuteranopia (green-blind)

#7A6E2B

Tritanopia (blue-blind)

#D0002B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd2431;
/* rgb */ color: rgb(189, 36, 49);
/* oklch */ color: oklch(52.0% 0.187 23.0);

Tailwind

colors: {
  custom: {
    50: '#da6f69',
    500: '#bd2431',
    950: '#000000',
  },
}

SCSS

$custom: #bd2431;
$custom-light: #da6f69;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2431",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 49
  },
  "hsl": {
    "h": 354.902,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52036,
    "c": 0.18716,
    "h": 23
  },
  "luminance": 0.12302
}

Semantic roles & 50–950 ramp

primary

#BD2431

secondary

#70CCC5

accent

#EBDC3D

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170806

muted

#857B7A

Preview Lab

Preview with #BD2431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →