#BD2430#BD2430

#BD2430 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.0% C 0.187 H 23.3°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD2430
RGB	rgb(189, 36, 48)
HSL	hsl(355, 68%, 44%)
HSV	hsv(355, 81%, 74%)
CMYK	cmyk(0%, 81%, 74.6%, 25.9%)
CIE-LAB	lab(41.69, 59.06, 32.95)
CIE-LCH	lch(41.69, 67.64, 29.16°)
OKLab	oklab(52.02% 0.172 0.074)
OKLCH	oklch(52.02% 0.187 23.3)
XYZ	xyz(22.1533, 12.2975, 4.0029)
Luminance	0.1229 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2430 #24BDB1

analogous

#BD247D #BD2430 #BD6524

triadic

#BD2430 #30BD24 #2430BD

tetradic

#BD2430 #7DBD24 #24BDB1 #6524BD

square

#BD2430 #7DBD24 #24BDB1 #6524BD

split-complementary

#BD2430 #24BD65 #247DBD

monochromatic

#561016 #8A1A23 #BD2430 #DB434F #E5767F

Accessibility & contrast

On white

6.07

#BD2430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#BD2430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2430

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2430	#FFFFFF	#000000	##FFFFFF
##BD2430	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554D2F

Deuteranopia (green-blind)

#7A6E2A

Tritanopia (blue-blind)

#D0002A

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd2430;
/* rgb */ color: rgb(189, 36, 48);
/* oklch */ color: oklch(52.0% 0.187 23.3);

Tailwind

colors: {
  custom: {
    50: '#da6f68',
    500: '#bd2430',
    950: '#000000',
  },
}

SCSS

$custom: #bd2430;
$custom-light: #da6f68;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2430",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 48
  },
  "hsl": {
    "h": 355.294,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52023,
    "c": 0.18725,
    "h": 23.3
  },
  "luminance": 0.12294
}

Semantic roles & 50–950 ramp

primary

#BD2430

secondary

#70CCC5

accent

#EBDD3D

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170806

muted

#857B7A

Preview Lab

Preview with #BD2430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →