#BD241E#BD241E

#BD241E is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.189 H 28.4°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#BD241E
RGB	rgb(189, 36, 30)
HSL	hsl(2, 73%, 43%)
HSV	hsv(2, 84%, 74%)
CMYK	cmyk(0%, 81%, 84.1%, 25.9%)
CIE-LAB	lab(41.50, 58.48, 42.84)
CIE-LCH	lch(41.50, 72.49, 36.22°)
OKLab	oklab(51.82% 0.1664 0.0899)
OKLCH	oklch(51.82% 0.189 28.4)
XYZ	xyz(21.8542, 12.1779, 2.4279)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD241E #1EB7BD

analogous

#BD1E67 #BD241E #BD731E

triadic

#BD241E #1EBD24 #241EBD

tetradic

#BD241E #67BD1E #1EB7BD #731EBD

square

#BD241E #67BD1E #1EB7BD #731EBD

split-complementary

#BD241E #1EBD73 #1E67BD

monochromatic

#53100D #881A16 #BD241E #E03F39 #E8726D

Accessibility & contrast

On white

6.11

#BD241E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#BD241E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD241E

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD241E	#FFFFFF	#000000	##FFFFFF
##BD241E	1.00	6.11	3.43	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564D1B

Deuteranopia (green-blind)

#7B6E15

Tritanopia (blue-blind)

#D10025

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd241e;
/* rgb */ color: rgb(189, 36, 30);
/* oklch */ color: oklch(51.8% 0.189 28.4);

Tailwind

colors: {
  custom: {
    50: '#db6e5c',
    500: '#bd241e',
    950: '#000000',
  },
}

SCSS

$custom: #bd241e;
$custom-light: #db6e5c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd241e",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 30
  },
  "hsl": {
    "h": 2.264,
    "s": 72.603,
    "l": 42.941
  },
  "oklch": {
    "l": 0.51824,
    "c": 0.18914,
    "h": 28.4
  },
  "luminance": 0.12174
}

Semantic roles & 50–950 ramp

primary

#BD241E

secondary

#69CACE

accent

#E8EF38

background

#FFF7F5

surface

#FEEDE9

border

#D6C8C5

text

#170804

muted

#857B79

Preview Lab

Preview with #BD241E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →