#BD23AD#BD23AD

#BD23AD is a mid, highly saturated purple. Relative luminance 0.150; OKLCH L 56.3% C 0.231 H 333.1°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#BD23AD
RGB	rgb(189, 35, 173)
HSL	hsl(306, 69%, 44%)
HSV	hsv(306, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 8.5%, 25.9%)
CIE-LAB	lab(45.69, 71.21, -37.94)
CIE-LCH	lch(45.69, 80.68, 331.95°)
OKLab	oklab(56.26% 0.2059 -0.1043)
OKLCH	oklch(56.26% 0.231 333.1)
XYZ	xyz(29.1303, 15.0406, 40.8960)
Luminance	0.1504 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD23AD #23BD33

analogous

#8023BD #BD23AD #BD2360

triadic

#BD23AD #ADBD23 #23ADBD

tetradic

#BD23AD #BD8023 #23BD33 #2360BD

square

#BD23AD #BD8023 #23BD33 #2360BD

split-complementary

#BD23AD #60BD23 #23BD80

monochromatic

#56104E #89197E #BD23AD #DC41CC #E575DA

Accessibility & contrast

On white

5.24

#BD23AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.01

#BD23AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD23AD

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD23AD	#FFFFFF	#000000	##FFFFFF
##BD23AD	1.00	5.24	4.01	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.01	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#195EB0

Deuteranopia (green-blind)

#5C74AA

Tritanopia (blue-blind)

#C63669

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd23ad;
/* rgb */ color: rgb(189, 35, 173);
/* oklch */ color: oklch(56.3% 0.231 333.1);

Tailwind

colors: {
  custom: {
    50: '#d572c6',
    500: '#bd23ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd23ad;
$custom-light: #d572c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd23ad",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 173
  },
  "hsl": {
    "h": 306.234,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.56261,
    "c": 0.23079,
    "h": 333.1
  },
  "luminance": 0.15038
}

Semantic roles & 50–950 ramp

primary

#BD23AD

secondary

#6FCD79

accent

#EC4E3C

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150913

muted

#837B82

Preview Lab

Preview with #BD23AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →