#BD23A9#BD23A9

#BD23A9 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 56.0% C 0.228 H 334.4°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD23A9
RGB	rgb(189, 35, 169)
HSL	hsl(308, 69%, 44%)
HSV	hsv(308, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 10.6%, 25.9%)
CIE-LAB	lab(45.48, 70.63, -35.90)
CIE-LCH	lch(45.48, 79.23, 333.06°)
OKLab	oklab(56.04% 0.2058 -0.0984)
OKLCH	oklch(56.04% 0.228 334.4)
XYZ	xyz(28.7491, 14.8881, 38.8880)
Luminance	0.1489 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD23A9 #23BD37

analogous

#8423BD #BD23A9 #BD235C

triadic

#BD23A9 #A9BD23 #23A9BD

tetradic

#BD23A9 #BD8423 #23BD37 #235CBD

square

#BD23A9 #BD8423 #23BD37 #235CBD

split-complementary

#BD23A9 #5CBD23 #23BD84

monochromatic

#56104D #89197B #BD23A9 #DC41C8 #E575D7

Accessibility & contrast

On white

5.28

#BD23A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD23A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD23A9

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD23A9	#FFFFFF	#000000	##FFFFFF
##BD23A9	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F5EAC

Deuteranopia (green-blind)

#5E73A6

Tritanopia (blue-blind)

#C63467

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd23a9;
/* rgb */ color: rgb(189, 35, 169);
/* oklch */ color: oklch(56.0% 0.228 334.4);

Tailwind

colors: {
  custom: {
    50: '#d572c3',
    500: '#bd23a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd23a9;
$custom-light: #d572c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd23a9",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 169
  },
  "hsl": {
    "h": 307.792,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.56044,
    "c": 0.22809,
    "h": 334.4
  },
  "luminance": 0.14885
}

Semantic roles & 50–950 ramp

primary

#BD23A9

secondary

#6FCD7B

accent

#EC533C

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150912

muted

#837B81

Preview Lab

Preview with #BD23A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →