#BD23A8#BD23A8

#BD23A8 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 56.0% C 0.227 H 334.8°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD23A8
RGB	rgb(189, 35, 168)
HSL	hsl(308, 69%, 44%)
HSV	hsv(308, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 11.1%, 25.9%)
CIE-LAB	lab(45.43, 70.49, -35.39)
CIE-LCH	lch(45.43, 78.87, 333.34°)
OKLab	oklab(55.99% 0.2057 -0.0969)
OKLCH	oklch(55.99% 0.227 334.8)
XYZ	xyz(28.6556, 14.8507, 38.3955)
Luminance	0.1485 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD23A8 #23BD38

analogous

#8523BD #BD23A8 #BD235B

triadic

#BD23A8 #A8BD23 #23A8BD

tetradic

#BD23A8 #BD8523 #23BD38 #235BBD

square

#BD23A8 #BD8523 #23BD38 #235BBD

split-complementary

#BD23A8 #5BBD23 #23BD85

monochromatic

#56104C #89197A #BD23A8 #DC41C7 #E575D6

Accessibility & contrast

On white

5.29

#BD23A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD23A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD23A8

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD23A8	#FFFFFF	#000000	##FFFFFF
##BD23A8	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215DAB

Deuteranopia (green-blind)

#5E73A5

Tritanopia (blue-blind)

#C63366

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd23a8;
/* rgb */ color: rgb(189, 35, 168);
/* oklch */ color: oklch(56.0% 0.227 334.8);

Tailwind

colors: {
  custom: {
    50: '#d572c2',
    500: '#bd23a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd23a8;
$custom-light: #d572c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd23a8",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 168
  },
  "hsl": {
    "h": 308.182,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.55991,
    "c": 0.22743,
    "h": 334.8
  },
  "luminance": 0.14848
}

Semantic roles & 50–950 ramp

primary

#BD23A8

secondary

#6FCD7C

accent

#EC543C

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150912

muted

#837B81

Preview Lab

Preview with #BD23A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →