#BD23A7#BD23A7

#BD23A7 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.9% C 0.227 H 335.1°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD23A7
RGB	rgb(189, 35, 167)
HSL	hsl(309, 69%, 44%)
HSV	hsv(309, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 11.6%, 25.9%)
CIE-LAB	lab(45.38, 70.35, -34.87)
CIE-LCH	lch(45.38, 78.52, 333.63°)
OKLab	oklab(55.94% 0.2057 -0.0955)
OKLCH	oklch(55.94% 0.227 335.1)
XYZ	xyz(28.5628, 14.8136, 37.9067)
Luminance	0.1481 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD23A7 #23BD39

analogous

#8623BD #BD23A7 #BD235A

triadic

#BD23A7 #A7BD23 #23A7BD

tetradic

#BD23A7 #BD8623 #23BD39 #235ABD

square

#BD23A7 #BD8623 #23BD39 #235ABD

split-complementary

#BD23A7 #5ABD23 #23BD86

monochromatic

#56104C #891979 #BD23A7 #DC41C6 #E575D5

Accessibility & contrast

On white

5.30

#BD23A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD23A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD23A7

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD23A7	#FFFFFF	#000000	##FFFFFF
##BD23A7	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225DAA

Deuteranopia (green-blind)

#5F73A4

Tritanopia (blue-blind)

#C73365

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd23a7;
/* rgb */ color: rgb(189, 35, 167);
/* oklch */ color: oklch(55.9% 0.227 335.1);

Tailwind

colors: {
  custom: {
    50: '#d572c1',
    500: '#bd23a7',
    950: '#000000',
  },
}

SCSS

$custom: #bd23a7;
$custom-light: #d572c1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd23a7",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 167
  },
  "hsl": {
    "h": 308.571,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.55938,
    "c": 0.22676,
    "h": 335.1
  },
  "luminance": 0.14811
}

Semantic roles & 50–950 ramp

primary

#BD23A7

secondary

#6FCD7D

accent

#EC553C

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD23A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →