#BD23A4#BD23A4

#BD23A4 is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.8% C 0.225 H 336.1°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BD23A4
RGB	rgb(189, 35, 164)
HSL	hsl(310, 69%, 44%)
HSV	hsv(310, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 13.2%, 25.9%)
CIE-LAB	lab(45.23, 69.93, -33.32)
CIE-LCH	lch(45.23, 77.46, 334.52°)
OKLab	oklab(55.78% 0.2055 -0.091)
OKLCH	oklch(55.78% 0.225 336.1)
XYZ	xyz(28.2886, 14.7039, 36.4631)
Luminance	0.1470 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD23A4 #23BD3C

analogous

#8923BD #BD23A4 #BD2357

triadic

#BD23A4 #A4BD23 #23A4BD

tetradic

#BD23A4 #BD8923 #23BD3C #2357BD

square

#BD23A4 #BD8923 #23BD3C #2357BD

split-complementary

#BD23A4 #57BD23 #23BD89

monochromatic

#56104A #891977 #BD23A4 #DC41C3 #E575D3

Accessibility & contrast

On white

5.33

#BD23A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD23A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD23A4

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD23A4	#FFFFFF	#000000	##FFFFFF
##BD23A4	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265DA7

Deuteranopia (green-blind)

#6073A1

Tritanopia (blue-blind)

#C73164

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd23a4;
/* rgb */ color: rgb(189, 35, 164);
/* oklch */ color: oklch(55.8% 0.225 336.1);

Tailwind

colors: {
  custom: {
    50: '#d572bf',
    500: '#bd23a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd23a4;
$custom-light: #d572bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd23a4",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 164
  },
  "hsl": {
    "h": 309.74,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5578,
    "c": 0.22478,
    "h": 336.1
  },
  "luminance": 0.14701
}

Semantic roles & 50–950 ramp

primary

#BD23A4

secondary

#6FCD7E

accent

#EC593C

background

#FDF7FB

surface

#FBEDF7

border

#D4C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #BD23A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →