#BD2354#BD2354
#BD2354 is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.7% C 0.189 H 8.8°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2354 |
|---|---|
| RGB | rgb(189, 35, 84) |
| HSL | hsl(341, 69%, 44%) |
| HSV | hsv(341, 81%, 74%) |
| CMYK | cmyk(0%, 81.5%, 55.6%, 25.9%) |
| CIE-LAB | lab(42.25, 61.34, 11.39) |
| CIE-LCH | lch(42.25, 62.39, 10.52°) |
| OKLab | oklab(52.65% 0.1866 0.0289) |
| OKLCH | oklch(52.65% 0.189 8.8) |
| XYZ | xyz(23.1898, 12.6644, 9.6092) |
| Luminance | 0.1266 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 4.18
Deep Pink
#CB0162
ΔE00 4.27
Ruby
#CA0147
ΔE00 4.29
Raspberry (survey)
#B00149
ΔE00 4.31
Light Burgundy
#A8415B
ΔE00 5.11
Lipstick
#D5174E
ΔE00 5.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2354 #23BD8C
analogous
#BD23A1 #BD2354 #BD3F23
triadic
#BD2354 #54BD23 #2354BD
tetradic
#BD2354 #A1BD23 #23BD8C #3F23BD
square
#BD2354 #A1BD23 #23BD8C #3F23BD
split-complementary
#BD2354 #23BD3F #23A1BD
monochromatic
#561026 #89193D #BD2354 #DC4173 #E57599
Accessibility & contrast
On white
5.95
#BD2354 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.53
#BD2354 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2354
5.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2354 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2354 | 1.00 | 5.95 | 3.53 | 5.95 |
| #FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E5055
Deuteranopia (green-blind)
#766F50
Tritanopia (blue-blind)
#CF0039
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #bd2354; /* rgb */ color: rgb(189, 35, 84); /* oklch */ color: oklch(52.7% 0.189 8.8);
Tailwind
colors: {
custom: {
50: '#d86f83',
500: '#bd2354',
950: '#000000',
},
}SCSS
$custom: #bd2354; $custom-light: #d86f83; $custom-dark: #000000;
JSON
{
"hex": "#bd2354",
"rgb": {
"r": 189,
"g": 35,
"b": 84
},
"hsl": {
"h": 340.909,
"s": 68.75,
"l": 43.922
},
"oklch": {
"l": 0.52655,
"c": 0.18879,
"h": 8.8
},
"luminance": 0.12661
}Semantic roles & 50–950 ramp
primary
#BD2354
secondary
#6FCDAF
accent
#ECB43C
background
#FEF7F8
surface
#FCEDEF
border
#D5C8CA
text
#16080A
muted
#847B7C