#BD2338#BD2338
#BD2338 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.1% C 0.187 H 20.3°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2338 |
|---|---|
| RGB | rgb(189, 35, 56) |
| HSL | hsl(352, 69%, 44%) |
| HSV | hsv(352, 81%, 74%) |
| CMYK | cmyk(0%, 81.5%, 70.4%, 25.9%) |
| CIE-LAB | lab(41.70, 59.68, 28.15) |
| CIE-LCH | lch(41.70, 65.98, 25.25°) |
| OKLab | oklab(52.07% 0.1757 0.0651) |
| OKLCH | oklch(52.07% 0.187 20.3) |
| XYZ | xyz(22.3037, 12.3099, 4.9423) |
| Luminance | 0.1231 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.32
Lipstick Red
#C0022F
ΔE00 2.16
Cherry (survey)
#CF0234
ΔE00 3.17
Rose Red
#BE013C
ΔE00 3.72
Dull Red
#BB3F3F
ΔE00 4.47
Ruby
#CA0147
ΔE00 5.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2338 #23BDA8
analogous
#BD2385 #BD2338 #BD5B23
triadic
#BD2338 #38BD23 #2338BD
tetradic
#BD2338 #85BD23 #23BDA8 #5B23BD
square
#BD2338 #85BD23 #23BDA8 #5B23BD
split-complementary
#BD2338 #23BD5B #2385BD
monochromatic
#561019 #891929 #BD2338 #DC4156 #E57584
Accessibility & contrast
On white
6.07
#BD2338 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.46
#BD2338 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2338
6.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2338 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2338 | 1.00 | 6.07 | 3.46 | 6.07 |
| #FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E37
Deuteranopia (green-blind)
#796E33
Tritanopia (blue-blind)
#D0002D
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #bd2338; /* rgb */ color: rgb(189, 35, 56); /* oklch */ color: oklch(52.1% 0.187 20.3);
Tailwind
colors: {
custom: {
50: '#da6f6e',
500: '#bd2338',
950: '#000000',
},
}SCSS
$custom: #bd2338; $custom-light: #da6f6e; $custom-dark: #000000;
JSON
{
"hex": "#bd2338",
"rgb": {
"r": 189,
"g": 35,
"b": 56
},
"hsl": {
"h": 351.818,
"s": 68.75,
"l": 43.922
},
"oklch": {
"l": 0.52073,
"c": 0.18741,
"h": 20.3
},
"luminance": 0.12306
}Semantic roles & 50–950 ramp
primary
#BD2338
secondary
#6FCDC0
accent
#ECD43C
background
#FEF7F6
surface
#FDEDEB
border
#D5C8C6
text
#160807
muted
#847B7A