#BD2330#BD2330
#BD2330 is a mid, vivid red. Relative luminance 0.122; OKLCH L 52.0% C 0.188 H 23.1°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2330 |
|---|---|
| RGB | rgb(189, 35, 48) |
| HSL | hsl(355, 69%, 44%) |
| HSV | hsv(355, 81%, 74%) |
| CMYK | cmyk(0%, 81.5%, 74.6%, 25.9%) |
| CIE-LAB | lab(41.59, 59.33, 32.85) |
| CIE-LCH | lch(41.59, 67.82, 28.97°) |
| OKLab | oklab(51.95% 0.1728 0.0738) |
| OKLCH | oklch(51.95% 0.188 23.1) |
| XYZ | xyz(22.1234, 12.2378, 3.9930) |
| Luminance | 0.1223 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Lipstick Red
#C0022F
ΔE00 2.44
Cardinal
#C41E3A
ΔE00 3.12
Cherry (survey)
#CF0234
ΔE00 3.46
Firebrick
#B22222
ΔE00 3.93
Dull Red
#BB3F3F
ΔE00 4.18
Brown
#A52A2A
ΔE00 4.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2330 #23BDB0
analogous
#BD237D #BD2330 #BD6323
triadic
#BD2330 #30BD23 #2330BD
tetradic
#BD2330 #7DBD23 #23BDB0 #6323BD
square
#BD2330 #7DBD23 #23BDB0 #6323BD
split-complementary
#BD2330 #23BD63 #237DBD
monochromatic
#561016 #891923 #BD2330 #DC414E #E5757E
Accessibility & contrast
On white
6.09
#BD2330 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.45
#BD2330 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2330
6.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2330 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2330 | 1.00 | 6.09 | 3.45 | 6.09 |
| #FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544D2F
Deuteranopia (green-blind)
#7A6E2A
Tritanopia (blue-blind)
#D0002A
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #bd2330; /* rgb */ color: rgb(189, 35, 48); /* oklch */ color: oklch(52.0% 0.188 23.1);
Tailwind
colors: {
custom: {
50: '#da6e68',
500: '#bd2330',
950: '#000000',
},
}SCSS
$custom: #bd2330; $custom-light: #da6e68; $custom-dark: #000000;
JSON
{
"hex": "#bd2330",
"rgb": {
"r": 189,
"g": 35,
"b": 48
},
"hsl": {
"h": 354.935,
"s": 68.75,
"l": 43.922
},
"oklch": {
"l": 0.51953,
"c": 0.18794,
"h": 23.1
},
"luminance": 0.12234
}Semantic roles & 50–950 ramp
primary
#BD2330
secondary
#6FCDC5
accent
#ECDD3C
background
#FEF7F6
surface
#FDEDEB
border
#D5C8C6
text
#170806
muted
#857B7A