#BD2240#BD2240

#BD2240 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.1% C 0.188 H 17.1°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD2240
RGB	rgb(189, 34, 64)
HSL	hsl(348, 70%, 44%)
HSV	hsv(348, 82%, 74%)
CMYK	cmyk(0%, 82%, 66.1%, 25.9%)
CIE-LAB	lab(41.75, 60.33, 23.26)
CIE-LCH	lch(41.75, 64.66, 21.08°)
OKLab	oklab(52.15% 0.1796 0.0553)
OKLCH	oklch(52.15% 0.188 17.1)
XYZ	xyz(22.4862, 12.3365, 6.0467)
Luminance	0.1233 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2240 #22BD9F

analogous

#BD228D #BD2240 #BD5122

triadic

#BD2240 #40BD22 #2240BD

tetradic

#BD2240 #8DBD22 #22BD9F #5122BD

square

#BD2240 #8DBD22 #22BD9F #5122BD

split-complementary

#BD2240 #22BD51 #228DBD

monochromatic

#550F1D #89192E #BD2240 #DD405E #E6738A

Accessibility & contrast

On white

6.06

#BD2240 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#BD2240 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2240

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2240	#FFFFFF	#000000	##FFFFFF
##BD2240	1.00	6.06	3.47	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E40

Deuteranopia (green-blind)

#786E3B

Tritanopia (blue-blind)

#D00030

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd2240;
/* rgb */ color: rgb(189, 34, 64);
/* oklch */ color: oklch(52.1% 0.188 17.1);

Tailwind

colors: {
  custom: {
    50: '#d96e74',
    500: '#bd2240',
    950: '#000000',
  },
}

SCSS

$custom: #bd2240;
$custom-light: #d96e74;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2240",
  "rgb": {
    "r": 189,
    "g": 34,
    "b": 64
  },
  "hsl": {
    "h": 348.387,
    "s": 69.507,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52146,
    "c": 0.18794,
    "h": 17.1
  },
  "luminance": 0.12333
}

Semantic roles & 50–950 ramp

primary

#BD2240

secondary

#6ECDBB

accent

#ECCA3B

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #BD2240

Body copy rendered with the generated semantic roles for this colour.

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